What is a 40E in other brands?
201 bras tracked in 40E · 2 brands · See all E cup
Brands: Bravissimo, ThirdLove
A 40E isn’t the same in every brand. Here’s how a standard US 40E translates across the brands we track — and how each one runs.
| Brand | How it runs | Your 40E → |
|---|---|---|
| ThirdLove | cups run generous | 40DD |
| Wacoal | true to size | 40DD |
| Panache | true to size | 40DD |
| Bravissimo | true to size | 40DD |





















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