Town Shop

New York, New York

4.6(251 Google reviews)Verified open as of May 2026

An Upper West Side institution since 1888, still doing walk-in fittings with no appointment. New York Magazine's pick for the best place to get fitted for a bra.

2270 Broadway, New York, NY, 10024(212) 595-6600www.townshop.com

Hours change — call ahead to confirm fitting availability.

Known for

Walk-in fitting
No appointment needed
Lingerie

In the press

  • Gothamist — The 5 Best Bra Fitters in NYC
  • New York Magazine — Best of New York (best place to be fitted for a bra)

Can’t make it in?

Find your size online for free, then we translate it for how each brand actually runs.

Find my size online →

    BraFinder earns a commission when you buy through links on this site, at no extra cost to you; it never changes which bras we recommend. As an Amazon Associate, BraFinder earns from qualifying purchases. How we make money