Privacy Policy
Your privacy is sacred. Here's exactly how we protect your data.
Last updated: May 30, 2026
The Short Version
No Photos Ever
We never ask for or store photos of your body.
256-bit Encryption
All data is encrypted end-to-end.
Never Sold
Never sold. Your measurements and shape are never sent to advertisers or analytics.
Delete Anytime
Request deletion of your data at any time.
1. Information We Collect
Information You Provide
- Body measurements you share during fitting conversations
- Style preferences and fit issues you describe
- Account information (email, name) if you create an account
- Feedback on product recommendations
Automatically Collected
- Device type and browser for optimal experience
- Anonymous usage analytics to improve our service
- Click-through data when you visit product links
Use it without an account. The Size Translator and quick recommendations work anonymously — the size you enter is used in the moment to score bras and is not stored. Your body measurements and shape are never sent to analytics or advertising tools; our analytics only ever sees page views.
2. How We Use Your Information
- Personalized recommendations: Your measurements and preferences help us suggest products that fit you.
- Improve our AI: Aggregate, anonymized data helps train our AI to give better fitting advice.
- Account features: Save your fit profile, favorites, and history.
- Communication: Send service updates (you can opt out anytime).
3. How We Protect Your Data
- Encryption: All data is encrypted using 256-bit AES encryption, both in transit and at rest.
- Secure infrastructure: We use enterprise-grade cloud infrastructure with SOC 2 compliance.
- Access controls: Strict access controls limit who can access data internally.
- No photos: We never ask for, store, or process photos of your body.
4. Data Sharing
We never sell your personal data. We may share data only in these limited cases:
- Service providers: Hosting, analytics, and email services that help us operate (bound by confidentiality agreements).
- Affiliate partners: When you click a product link, the retailer knows you came from us (but not your personal fitting data).
- Legal requirements: If required by law or to protect rights and safety.
5. Your Rights
You have the right to:
- Access: Request a copy of your data.
- Correct: Update inaccurate information.
- Delete: Request deletion of your data.
- Export: Receive your data in a portable format.
- Opt-out: Unsubscribe from marketing communications.
To exercise these rights, contact us at team1@fenricibrands.com
6. Cookies
We use essential cookies to keep you logged in and remember your preferences. We use analytics cookies (like Google Analytics) to understand how people use our site. You can disable cookies in your browser settings, though some features may not work properly.
7. Children's Privacy
Our service is not intended for children under 13. We do not knowingly collect information from children under 13. If you believe we have collected such information, please contact us immediately.
8. Changes to This Policy
We may update this policy from time to time. We'll notify you of significant changes via email or a notice on our site. Continued use of the service after changes constitutes acceptance of the new policy.
9. Contact Us
Questions about this privacy policy? Contact us at: team1@fenricibrands.com
Innovative Apparel System (Fenrici Brands)
821 E Washington Ave. 2nd Floor
Madison, WI 53703, USA