Size conversion
What Is a 28D in Other Brands?
Bra sizes are not standardized: the same label means different things brand to brand, so your 28D is a starting point, not a fixed size. A US 28D usually needs a 28DD in Victoria’s Secret, maps to a 28D in a true-to-size UK brand like Panache, and stays a 28D in Wacoal.
Your 28D in Victoria's Secret
28DD
Cups run a full cup small, so size up
Your 28D in Panache
28D
True-to-size UK sizing
Your 28D in Wacoal
28D
True to size, year after year
Every brand we track
Your 28D, brand by brand
Grouped by the sizing system each brand labels its cups in. Brands we stock link to their full lineup.
US
US-sized brands
| Brand | How it runs | Your 28D → |
|---|---|---|
| ThirdLovein stock | cups run generous | 28D |
| Wacoalin stock | true to size | 28D |
| Glamorisein stock | true to size | 28D |
| SHEFITin stock | - | Adjustable XS-6Luxe sizing rather than standard band/cup; size by the brand chart. |
| b.tempt'din stock | true to size | 28D |
| Kindred Bravelyin stock | - | Uses XS-XXL nursing/maternity sizing rather than band/cup; size by the brand chart. |
| ENELLin stock | - | Uses numeric high-impact sizing (00-8) rather than band/cup; size by the brand chart. |
| Natori | cups run small | 28D |
| Bali | band runs large | 26D |
| Playtex | band runs large | 26D |
| Maidenform | true to size | 28D |
| Vanity Fair | band runs large | 28D |
| Calvin Klein | band runs small | 28D |
| Victoria's Secret | cups run small | 28DD |
| Brooks | band runs small | 28D |
| Under Armour | - | Compression fit runs generous; XS-XL sizing rather than band/cup; size by the brand chart. |
| Nike | - | Generous fit; XS-XL sizing rather than band/cup; size by the brand chart. |
| Cacique | band runs large | 28D |
| Torrid | band runs large | 28D |
UK
UK-sized brands (cups run D, DD, E, F, FF, G...)
EU
EU-sized brands
| Brand | How it runs | Your 28D → |
|---|---|---|
| Chantelle | cups run small | 28D |
| Simone Perele | cups run small | 28D |
| PrimaDonna | true to size | 28D |
| Marie Jo | true to size | 28D |
| Triumph | band runs large | 28D |
| Anita | true to size | 28D |
Translations are guidance from cross-brand fit data, not a guarantee - fit also depends on breast shape and style. Cross-brand offset data v1-2026-05-28.
In stock now
Shop 28D now
Real bras we track in stock in 28D, with live prices.
Freya
Offbeat Padded Half Cup Bra: Black
$66.00View →
Freya
Offbeat Side Support Bra: Rosehip
$68.00View →
Freya
Offbeat Molded Bra: Rosehip
$70.00View →
Freya
Starlight Side Support Balcony Bra: Caramel
$66.00View →
Freya
Starlight Side Support Balcony Bra: Black
$66.00View →
Freya
Starlight Molded Bra: Rosewater
$72.00View →
Freya
Starlight Molded Bra: Caramel
$72.00View →
Freya
Starlight Molded Bra: Black
$72.00View →
28D sister sizes
Sister sizes hold the same cup volume on a different band. If the 28D cup fits but the band doesn’t, try:
Interactive
Try your own size
Not a 28D? Enter any size to see it in every brand. Your size never leaves your browser.
Brand Size Translator
Find your size across different brands
28D
Why sizes vary: Each brand uses different patterns, materials, and fit philosophies. A 34DD in Victoria's Secret fits differently than a 34DD in Panache.
ThirdLove
US
Half-cup sizing available; cups run slightly generous.
28D
Wacoal
US
True to size; consistent fit across decades.
28D
Panache
UK
UK sizing; true to size, consistent year over year.
28D
Freya
UK
UK sizing; bands run snug.
28D
Elomi
UK
UK plus-size full-bust; cups run generous.
28D
Glamorise
US
US full-figure; true to size.
28D
SHEFIT
US
Adjustable XS-6Luxe sizing rather than standard band/cup; size by the brand chart.
28D
b.tempt'd
US
Wacoal-family fit DNA; runs true to US sizing, lighter construction.
28D
Kindred Bravely
US
Uses XS-XXL nursing/maternity sizing rather than band/cup; size by the brand chart.
28D
ENELL
US
Uses numeric high-impact sizing (00-8) rather than band/cup; size by the brand chart.
28D
Natori
US
Cups run small; consider sizing up.
28D
Chantelle
EU
French sizing; cups run small.
28D
Bali
US
Bands run loose; consider sizing down.
26D
Playtex
US
Bands run large; size down in band.
26D
Maidenform
US
Generally true to size.
28D
Vanity Fair
US
Bands run slightly loose.
28D
Calvin Klein
US
Bands run slightly snug.
28D
Victoria's Secret
US
Cups run very small; size up a full cup.
28DD
Fantasie
UK
UK sizing; consistent fit.
28D
Curvy Kate
UK
UK sizing; bands run firm.
28D
Gossard
UK
UK sizing; classic fit.
28D
Pour Moi
UK
UK sizing; budget-friendly.
28D
Simone Perele
EU
French luxury; cups run small.
28D
PrimaDonna
EU
Belgian luxury; true EU sizing.
28D
Marie Jo
EU
Belgian; consistent fit.
28D
Triumph
EU
German; bands slightly generous.
28D
Anita
EU
German; strong post-surgery range.
28D
Brooks
US
Compression sports style; may run snug.
28D
Under Armour
US
Compression fit runs generous; XS-XL sizing rather than band/cup; size by the brand chart.
28D
Nike
US
Generous fit; XS-XL sizing rather than band/cup; size by the brand chart.
28D
Goddess
UK
UK sizing; strong plus-size range.
28D
Cacique
US
Lane Bryant's brand; bands run generous.
28D
Torrid
US
Plus-focused; bands run large.
28D
Common questions
28D conversion questions
- What is a 28D in Victoria's Secret?
- Victoria's Secret cups run about a full cup small, so a standard US 28D usually needs a 28DD there. If you already wear a 28D in Victoria's Secret, your size in a true-to-size brand is likely a cup smaller.
- Which brands keep a 28D the same?
- In true-to-size brands a US 28D stays a 28D: Wacoal, Panache, Glamorise, b.tempt'd, Maidenform, Fantasie, Gossard, Pour Moi, PrimaDonna, Marie Jo, Anita, Goddess. Fit can still vary by style, so treat the label as the starting point.
- Do UK brands size a 28D differently from US brands?
- UK brands label cups in a different sequence above D (D, DD, E, F, FF, G), so the same letters can mean different volumes. In a true-to-size UK brand like Panache, a US 28D is a 28D; the band number stays the same.
- What size replaces a 28D in brands that don't use cup sizes?
- SHEFIT, Kindred Bravely, ENELL, Under Armour, Nike size by their own charts (XS-XL or numeric) instead of band/cup, so a 28D doesn't carry over directly. Start from each brand's chart with your underbust and bust measurements.