Size conversion
What Is a 30J in Other Brands?
Bra sizes are not standardized: the same label means different things brand to brand, so your 30J is a starting point, not a fixed size. A US 30J usually needs a 30K in Victoria’s Secret, maps to a 30GG in a true-to-size UK brand like Panache, and stays a 30J in Wacoal.
Your 30J in Victoria's Secret
30K
Cups run a full cup small, so size up
Your 30J in Panache
30GG
True-to-size UK sizing
Your 30J in Wacoal
30J
True to size, year after year
Every brand we track
Your 30J, brand by brand
Grouped by the sizing system each brand labels its cups in. Brands we stock link to their full lineup.
US
US-sized brands
| Brand | How it runs | Your 30J → |
|---|---|---|
| ThirdLovein stock | cups run generous | 30J |
| Wacoalin stock | true to size | 30J |
| Glamorisein stock | true to size | 30J |
| SHEFITin stock | - | Adjustable XS-6Luxe sizing rather than standard band/cup; size by the brand chart. |
| b.tempt'din stock | true to size | 30J |
| Kindred Bravelyin stock | - | Uses XS-XXL nursing/maternity sizing rather than band/cup; size by the brand chart. |
| ENELLin stock | - | Uses numeric high-impact sizing (00-8) rather than band/cup; size by the brand chart. |
| Natori | cups run small | 30J |
| Bali | band runs large | 28J |
| Playtex | band runs large | 28J |
| Maidenform | true to size | 30J |
| Vanity Fair | band runs large | 30J |
| Calvin Klein | band runs small | 30J |
| Victoria's Secret | cups run small | 30K |
| Brooks | band runs small | 30J |
| Under Armour | - | Compression fit runs generous; XS-XL sizing rather than band/cup; size by the brand chart. |
| Nike | - | Generous fit; XS-XL sizing rather than band/cup; size by the brand chart. |
| Cacique | band runs large | 30J |
| Torrid | band runs large | 30J |
UK
UK-sized brands (cups run D, DD, E, F, FF, G...)
EU
EU-sized brands
| Brand | How it runs | Your 30J → |
|---|---|---|
| Chantelle | cups run small | 30J |
| Simone Perele | cups run small | 30J |
| PrimaDonna | true to size | 30J |
| Marie Jo | true to size | 30J |
| Triumph | band runs large | 30J |
| Anita | true to size | 30J |
Translations are guidance from cross-brand fit data, not a guarantee - fit also depends on breast shape and style. Cross-brand offset data v1-2026-05-28.
In stock now
Shop 30J now
Real bras we track in stock in 30J, with live prices.
Freya
Offbeat Padded Half Cup Bra: Black
$66.00View →
Freya
Offbeat Side Support Bra: Rosehip
$68.00View →
Freya
Offbeat Molded Bra: Rosehip
$70.00View →
Freya
Starlight Side Support Balcony Bra (J - O Cup): Caramel
$66.00View →
Freya
Starlight Side Support Balcony Bra (J - O Cup): Black
$66.00View →
Freya
Starlight Molded Bra: Rosewater
$72.00View →
Freya
Starlight Molded Bra: Caramel
$72.00View →
Freya
Starlight Molded Bra: Black
$72.00View →
30J sister sizes
Sister sizes hold the same cup volume on a different band. If the 30J cup fits but the band doesn’t, try:
Interactive
Try your own size
Not a 30J? Enter any size to see it in every brand. Your size never leaves your browser.
Brand Size Translator
Find your size across different brands
30J
Why sizes vary: Each brand uses different patterns, materials, and fit philosophies. A 34DD in Victoria's Secret fits differently than a 34DD in Panache.
ThirdLove
US
Half-cup sizing available; cups run slightly generous.
30J
Wacoal
US
True to size; consistent fit across decades.
30J
Panache
UK
UK sizing; true to size, consistent year over year.
30GG
Freya
UK
UK sizing; bands run snug.
30GG
Elomi
UK
UK plus-size full-bust; cups run generous.
30GG
Glamorise
US
US full-figure; true to size.
30J
SHEFIT
US
Adjustable XS-6Luxe sizing rather than standard band/cup; size by the brand chart.
30J
b.tempt'd
US
Wacoal-family fit DNA; runs true to US sizing, lighter construction.
30J
Kindred Bravely
US
Uses XS-XXL nursing/maternity sizing rather than band/cup; size by the brand chart.
30J
ENELL
US
Uses numeric high-impact sizing (00-8) rather than band/cup; size by the brand chart.
30J
Natori
US
Cups run small; consider sizing up.
30J
Chantelle
EU
French sizing; cups run small.
30J
Bali
US
Bands run loose; consider sizing down.
28J
Playtex
US
Bands run large; size down in band.
28J
Maidenform
US
Generally true to size.
30J
Vanity Fair
US
Bands run slightly loose.
30J
Calvin Klein
US
Bands run slightly snug.
30J
Victoria's Secret
US
Cups run very small; size up a full cup.
30K
Fantasie
UK
UK sizing; consistent fit.
30GG
Curvy Kate
UK
UK sizing; bands run firm.
30GG
Gossard
UK
UK sizing; classic fit.
30GG
Pour Moi
UK
UK sizing; budget-friendly.
30GG
Simone Perele
EU
French luxury; cups run small.
30J
PrimaDonna
EU
Belgian luxury; true EU sizing.
30J
Marie Jo
EU
Belgian; consistent fit.
30J
Triumph
EU
German; bands slightly generous.
30J
Anita
EU
German; strong post-surgery range.
30J
Brooks
US
Compression sports style; may run snug.
30J
Under Armour
US
Compression fit runs generous; XS-XL sizing rather than band/cup; size by the brand chart.
30J
Nike
US
Generous fit; XS-XL sizing rather than band/cup; size by the brand chart.
30J
Goddess
UK
UK sizing; strong plus-size range.
30GG
Cacique
US
Lane Bryant's brand; bands run generous.
30J
Torrid
US
Plus-focused; bands run large.
30J
Common questions
30J conversion questions
- What is a 30J in Victoria's Secret?
- Victoria's Secret cups run about a full cup small, so a standard US 30J usually needs a 30K there. If you already wear a 30J in Victoria's Secret, your size in a true-to-size brand is likely a cup smaller.
- Which brands keep a 30J the same?
- In true-to-size brands a US 30J stays a 30J: Wacoal, Panache, Glamorise, b.tempt'd, Maidenform, Fantasie, Gossard, Pour Moi, PrimaDonna, Marie Jo, Anita, Goddess. Fit can still vary by style, so treat the label as the starting point.
- Do UK brands size a 30J differently from US brands?
- UK brands label cups in a different sequence above D (D, DD, E, F, FF, G), so the same letters can mean different volumes. In a true-to-size UK brand like Panache, a US 30J is a 30GG; the band number stays the same.
- What size replaces a 30J in brands that don't use cup sizes?
- SHEFIT, Kindred Bravely, ENELL, Under Armour, Nike size by their own charts (XS-XL or numeric) instead of band/cup, so a 30J doesn't carry over directly. Start from each brand's chart with your underbust and bust measurements.