Size conversion
What Is a 34E in Other Brands?
Bra sizes are not standardized: the same label means different things brand to brand, so your 34E is a starting point, not a fixed size. A US 34E usually needs a 34DDD in Victoria’s Secret, maps to a 34DD in a true-to-size UK brand like Panache, and stays a 34DD in Wacoal.
Your 34E in Victoria's Secret
34DDD
Cups run a full cup small, so size up
Your 34E in Panache
34DD
True-to-size UK sizing
Your 34E in Wacoal
34DD
True to size, year after year
Every brand we track
Your 34E, brand by brand
Grouped by the sizing system each brand labels its cups in. Brands we stock link to their full lineup.
US
US-sized brands
| Brand | How it runs | Your 34E → |
|---|---|---|
| ThirdLovein stock | cups run generous | 34DD |
| Wacoalin stock | true to size | 34DD |
| Glamorisein stock | true to size | 34DD |
| SHEFITin stock | - | Adjustable XS-6Luxe sizing rather than standard band/cup; size by the brand chart. |
| b.tempt'din stock | true to size | 34DD |
| Kindred Bravelyin stock | - | Uses XS-XXL nursing/maternity sizing rather than band/cup; size by the brand chart. |
| ENELLin stock | - | Uses numeric high-impact sizing (00-8) rather than band/cup; size by the brand chart. |
| Natori | cups run small | 34DD |
| Bali | band runs large | 32DD |
| Playtex | band runs large | 32DD |
| Maidenform | true to size | 34DD |
| Vanity Fair | band runs large | 34DD |
| Calvin Klein | band runs small | 34DD |
| Victoria's Secret | cups run small | 34DDD |
| Brooks | band runs small | 34DD |
| Under Armour | - | Compression fit runs generous; XS-XL sizing rather than band/cup; size by the brand chart. |
| Nike | - | Generous fit; XS-XL sizing rather than band/cup; size by the brand chart. |
| Cacique | band runs large | 34DD |
| Torrid | band runs large | 34DD |
UK
UK-sized brands (cups run D, DD, E, F, FF, G...)
EU
EU-sized brands
| Brand | How it runs | Your 34E → |
|---|---|---|
| Chantelle | cups run small | 34E |
| Simone Perele | cups run small | 34E |
| PrimaDonna | true to size | 34E |
| Marie Jo | true to size | 34E |
| Triumph | band runs large | 34E |
| Anita | true to size | 34E |
Translations are guidance from cross-brand fit data, not a guarantee - fit also depends on breast shape and style. Cross-brand offset data v1-2026-05-28.
In stock now
Shop 34E now
Real bras we track in stock in 34E, with live prices.
Bravissimo
Post Surgery Bra - Red
$71.50View →
Bravissimo
Esmae Bra - Ivory
$82.00View →
Bravissimo
Amelia Bra - Cobalt/Gold
$71.50View →
Bravissimo
Millie Bra - Cocoa
$82.00View →
Bravissimo
Dana Front Fastening Bra - Cobalt/silver
$82.00View →
Bravissimo
Millie Luxe Non-Wired Bra - Black
$88.00View →
Bravissimo
Millie Bra - Mint
$82.00View →
Bravissimo
Millie Bra - Ivory
$82.00View →
Interactive
Try your own size
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Brand Size Translator
Find your size across different brands
34E
Why sizes vary: Each brand uses different patterns, materials, and fit philosophies. A 34DD in Victoria's Secret fits differently than a 34DD in Panache.
ThirdLove
US
Half-cup sizing available; cups run slightly generous.
34DD
Wacoal
US
True to size; consistent fit across decades.
34DD
Panache
UK
UK sizing; true to size, consistent year over year.
34DD
Freya
UK
UK sizing; bands run snug.
34DD
Elomi
UK
UK plus-size full-bust; cups run generous.
34DD
Glamorise
US
US full-figure; true to size.
34DD
SHEFIT
US
Adjustable XS-6Luxe sizing rather than standard band/cup; size by the brand chart.
34DD
b.tempt'd
US
Wacoal-family fit DNA; runs true to US sizing, lighter construction.
34DD
Kindred Bravely
US
Uses XS-XXL nursing/maternity sizing rather than band/cup; size by the brand chart.
34DD
ENELL
US
Uses numeric high-impact sizing (00-8) rather than band/cup; size by the brand chart.
34DD
Natori
US
Cups run small; consider sizing up.
34DD
Chantelle
EU
French sizing; cups run small.
34E
Bali
US
Bands run loose; consider sizing down.
32DD
Playtex
US
Bands run large; size down in band.
32DD
Maidenform
US
Generally true to size.
34DD
Vanity Fair
US
Bands run slightly loose.
34DD
Calvin Klein
US
Bands run slightly snug.
34DD
Victoria's Secret
US
Cups run very small; size up a full cup.
34DDD
Fantasie
UK
UK sizing; consistent fit.
34DD
Curvy Kate
UK
UK sizing; bands run firm.
34DD
Gossard
UK
UK sizing; classic fit.
34DD
Pour Moi
UK
UK sizing; budget-friendly.
34DD
Simone Perele
EU
French luxury; cups run small.
34E
PrimaDonna
EU
Belgian luxury; true EU sizing.
34E
Marie Jo
EU
Belgian; consistent fit.
34E
Triumph
EU
German; bands slightly generous.
34E
Anita
EU
German; strong post-surgery range.
34E
Brooks
US
Compression sports style; may run snug.
34DD
Under Armour
US
Compression fit runs generous; XS-XL sizing rather than band/cup; size by the brand chart.
34DD
Nike
US
Generous fit; XS-XL sizing rather than band/cup; size by the brand chart.
34DD
Goddess
UK
UK sizing; strong plus-size range.
34DD
Cacique
US
Lane Bryant's brand; bands run generous.
34DD
Torrid
US
Plus-focused; bands run large.
34DD
Common questions
34E conversion questions
- What is a 34E in Victoria's Secret?
- Victoria's Secret cups run about a full cup small, so a standard US 34E usually needs a 34DDD there. If you already wear a 34E in Victoria's Secret, your size in a true-to-size brand is likely a cup smaller.
- Which brands keep a 34E the same?
- In true-to-size brands a US 34E stays a 34E: Wacoal, Panache, Glamorise, b.tempt'd, Maidenform, Fantasie, Gossard, Pour Moi, PrimaDonna, Marie Jo, Anita, Goddess. Fit can still vary by style, so treat the label as the starting point.
- Do UK brands size a 34E differently from US brands?
- UK brands label cups in a different sequence above D (D, DD, E, F, FF, G), so the same letters can mean different volumes. In a true-to-size UK brand like Panache, a US 34E is a 34DD; the band number stays the same.
- What size replaces a 34E in brands that don't use cup sizes?
- SHEFIT, Kindred Bravely, ENELL, Under Armour, Nike size by their own charts (XS-XL or numeric) instead of band/cup, so a 34E doesn't carry over directly. Start from each brand's chart with your underbust and bust measurements.