Size conversion
What Is a 36E in Other Brands?
Bra sizes are not standardized: the same label means different things brand to brand, so your 36E is a starting point, not a fixed size. A US 36E usually needs a 36DDD in Victoria’s Secret, maps to a 36DD in a true-to-size UK brand like Panache, and stays a 36DD in Wacoal.
Your 36E in Victoria's Secret
36DDD
Cups run a full cup small, so size up
Your 36E in Panache
36DD
True-to-size UK sizing
Your 36E in Wacoal
36DD
True to size, year after year
Every brand we track
Your 36E, brand by brand
Grouped by the sizing system each brand labels its cups in. Brands we stock link to their full lineup.
US
US-sized brands
| Brand | How it runs | Your 36E → |
|---|---|---|
| ThirdLovein stock | cups run generous | 36DD |
| Wacoalin stock | true to size | 36DD |
| Glamorisein stock | true to size | 36DD |
| SHEFITin stock | - | Adjustable XS-6Luxe sizing rather than standard band/cup; size by the brand chart. |
| b.tempt'din stock | true to size | 36DD |
| Kindred Bravelyin stock | - | Uses XS-XXL nursing/maternity sizing rather than band/cup; size by the brand chart. |
| ENELLin stock | - | Uses numeric high-impact sizing (00-8) rather than band/cup; size by the brand chart. |
| Natori | cups run small | 36DD |
| Bali | band runs large | 34DD |
| Playtex | band runs large | 34DD |
| Maidenform | true to size | 36DD |
| Vanity Fair | band runs large | 36DD |
| Calvin Klein | band runs small | 36DD |
| Victoria's Secret | cups run small | 36DDD |
| Brooks | band runs small | 36DD |
| Under Armour | - | Compression fit runs generous; XS-XL sizing rather than band/cup; size by the brand chart. |
| Nike | - | Generous fit; XS-XL sizing rather than band/cup; size by the brand chart. |
| Cacique | band runs large | 36DD |
| Torrid | band runs large | 36DD |
UK
UK-sized brands (cups run D, DD, E, F, FF, G...)
EU
EU-sized brands
| Brand | How it runs | Your 36E → |
|---|---|---|
| Chantelle | cups run small | 36E |
| Simone Perele | cups run small | 36E |
| PrimaDonna | true to size | 36E |
| Marie Jo | true to size | 36E |
| Triumph | band runs large | 36E |
| Anita | true to size | 36E |
Translations are guidance from cross-brand fit data, not a guarantee - fit also depends on breast shape and style. Cross-brand offset data v1-2026-05-28.
In stock now
Shop 36E now
Real bras we track in stock in 36E, with live prices.
Bravissimo
Post Surgery Bra - Red
$71.50View →
Bravissimo
Esmae Bra - Ivory
$82.00View →
Bravissimo
Amelia Bra - Cobalt/Gold
$71.50View →
Bravissimo
Millie Bra - Cocoa
$82.00View →
Bravissimo
Dana Front Fastening Bra - Cobalt/silver
$82.00View →
Bravissimo
Millie Luxe Non-Wired Bra - Black
$88.00View →
Bravissimo
Millie Bra - Mint
$82.00View →
Bravissimo
Millie Bra - Ivory
$82.00View →
Interactive
Try your own size
Not a 36E? Enter any size to see it in every brand. Your size never leaves your browser.
Brand Size Translator
Find your size across different brands
36E
Why sizes vary: Each brand uses different patterns, materials, and fit philosophies. A 34DD in Victoria's Secret fits differently than a 34DD in Panache.
ThirdLove
US
Half-cup sizing available; cups run slightly generous.
36DD
Wacoal
US
True to size; consistent fit across decades.
36DD
Panache
UK
UK sizing; true to size, consistent year over year.
36DD
Freya
UK
UK sizing; bands run snug.
36DD
Elomi
UK
UK plus-size full-bust; cups run generous.
36DD
Glamorise
US
US full-figure; true to size.
36DD
SHEFIT
US
Adjustable XS-6Luxe sizing rather than standard band/cup; size by the brand chart.
36DD
b.tempt'd
US
Wacoal-family fit DNA; runs true to US sizing, lighter construction.
36DD
Kindred Bravely
US
Uses XS-XXL nursing/maternity sizing rather than band/cup; size by the brand chart.
36DD
ENELL
US
Uses numeric high-impact sizing (00-8) rather than band/cup; size by the brand chart.
36DD
Natori
US
Cups run small; consider sizing up.
36DD
Chantelle
EU
French sizing; cups run small.
36E
Bali
US
Bands run loose; consider sizing down.
34DD
Playtex
US
Bands run large; size down in band.
34DD
Maidenform
US
Generally true to size.
36DD
Vanity Fair
US
Bands run slightly loose.
36DD
Calvin Klein
US
Bands run slightly snug.
36DD
Victoria's Secret
US
Cups run very small; size up a full cup.
36DDD
Fantasie
UK
UK sizing; consistent fit.
36DD
Curvy Kate
UK
UK sizing; bands run firm.
36DD
Gossard
UK
UK sizing; classic fit.
36DD
Pour Moi
UK
UK sizing; budget-friendly.
36DD
Simone Perele
EU
French luxury; cups run small.
36E
PrimaDonna
EU
Belgian luxury; true EU sizing.
36E
Marie Jo
EU
Belgian; consistent fit.
36E
Triumph
EU
German; bands slightly generous.
36E
Anita
EU
German; strong post-surgery range.
36E
Brooks
US
Compression sports style; may run snug.
36DD
Under Armour
US
Compression fit runs generous; XS-XL sizing rather than band/cup; size by the brand chart.
36DD
Nike
US
Generous fit; XS-XL sizing rather than band/cup; size by the brand chart.
36DD
Goddess
UK
UK sizing; strong plus-size range.
36DD
Cacique
US
Lane Bryant's brand; bands run generous.
36DD
Torrid
US
Plus-focused; bands run large.
36DD
Common questions
36E conversion questions
- What is a 36E in Victoria's Secret?
- Victoria's Secret cups run about a full cup small, so a standard US 36E usually needs a 36DDD there. If you already wear a 36E in Victoria's Secret, your size in a true-to-size brand is likely a cup smaller.
- Which brands keep a 36E the same?
- In true-to-size brands a US 36E stays a 36E: Wacoal, Panache, Glamorise, b.tempt'd, Maidenform, Fantasie, Gossard, Pour Moi, PrimaDonna, Marie Jo, Anita, Goddess. Fit can still vary by style, so treat the label as the starting point.
- Do UK brands size a 36E differently from US brands?
- UK brands label cups in a different sequence above D (D, DD, E, F, FF, G), so the same letters can mean different volumes. In a true-to-size UK brand like Panache, a US 36E is a 36DD; the band number stays the same.
- What size replaces a 36E in brands that don't use cup sizes?
- SHEFIT, Kindred Bravely, ENELL, Under Armour, Nike size by their own charts (XS-XL or numeric) instead of band/cup, so a 36E doesn't carry over directly. Start from each brand's chart with your underbust and bust measurements.