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Size conversion

What Is a 36J in Other Brands?

Bra sizes are not standardized: the same label means different things brand to brand, so your 36J is a starting point, not a fixed size. A US 36J usually needs a 36K in Victoria’s Secret, maps to a 36GG in a true-to-size UK brand like Panache, and stays a 36J in Wacoal.

Your 36J in Victoria's Secret

36K

Cups run a full cup small, so size up

Your 36J in Panache

36GG

True-to-size UK sizing

Your 36J in Wacoal

36J

True to size, year after year

Every brand we track

Your 36J, brand by brand

Grouped by the sizing system each brand labels its cups in. Brands we stock link to their full lineup.

US

US-sized brands

BrandHow it runsYour 36J
ThirdLovein stockcups run generous36J
Wacoalin stocktrue to size36J
Glamorisein stocktrue to size36J
SHEFITin stock-Adjustable XS-6Luxe sizing rather than standard band/cup; size by the brand chart.
b.tempt'din stocktrue to size36J
Kindred Bravelyin stock-Uses XS-XXL nursing/maternity sizing rather than band/cup; size by the brand chart.
ENELLin stock-Uses numeric high-impact sizing (00-8) rather than band/cup; size by the brand chart.
Natoricups run small36J
Baliband runs large34J
Playtexband runs large34J
Maidenformtrue to size36J
Vanity Fairband runs large36J
Calvin Kleinband runs small36J
Victoria's Secretcups run small36K
Brooksband runs small36J
Under Armour-Compression fit runs generous; XS-XL sizing rather than band/cup; size by the brand chart.
Nike-Generous fit; XS-XL sizing rather than band/cup; size by the brand chart.
Caciqueband runs large36J
Torridband runs large36J
UK

UK-sized brands (cups run D, DD, E, F, FF, G...)

BrandHow it runsYour 36J
Panachein stocktrue to size36GG
Freyain stockband runs small36GG
Elomiin stockcups run generous36GG
Fantasiein stocktrue to size36GG
Curvy Kateband runs small36GG
Gossardtrue to size36GG
Pour Moitrue to size36GG
Goddesstrue to size36GG
EU

EU-sized brands

BrandHow it runsYour 36J
Chantellecups run small36J
Simone Perelecups run small36J
PrimaDonnatrue to size36J
Marie Jotrue to size36J
Triumphband runs large36J
Anitatrue to size36J

Translations are guidance from cross-brand fit data, not a guarantee - fit also depends on breast shape and style. Cross-brand offset data v1-2026-05-28.

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36J sister sizes

Sister sizes hold the same cup volume on a different band. If the 36J cup fits but the band doesn’t, try:

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Brand Size Translator

Find your size across different brands

36J
Why sizes vary: Each brand uses different patterns, materials, and fit philosophies. A 34DD in Victoria's Secret fits differently than a 34DD in Panache.
ThirdLove
US
Half-cup sizing available; cups run slightly generous.
36J
Wacoal
US
True to size; consistent fit across decades.
36J
Panache
UK
UK sizing; true to size, consistent year over year.
36GG
Freya
UK
UK sizing; bands run snug.
36GG
Elomi
UK
UK plus-size full-bust; cups run generous.
36GG
Glamorise
US
US full-figure; true to size.
36J
SHEFIT
US
Adjustable XS-6Luxe sizing rather than standard band/cup; size by the brand chart.
36J
b.tempt'd
US
Wacoal-family fit DNA; runs true to US sizing, lighter construction.
36J
Kindred Bravely
US
Uses XS-XXL nursing/maternity sizing rather than band/cup; size by the brand chart.
36J
ENELL
US
Uses numeric high-impact sizing (00-8) rather than band/cup; size by the brand chart.
36J
Natori
US
Cups run small; consider sizing up.
36J
Chantelle
EU
French sizing; cups run small.
36J
Bali
US
Bands run loose; consider sizing down.
34J
Playtex
US
Bands run large; size down in band.
34J
Maidenform
US
Generally true to size.
36J
Vanity Fair
US
Bands run slightly loose.
36J
Calvin Klein
US
Bands run slightly snug.
36J
Victoria's Secret
US
Cups run very small; size up a full cup.
36K
Fantasie
UK
UK sizing; consistent fit.
36GG
Curvy Kate
UK
UK sizing; bands run firm.
36GG
Gossard
UK
UK sizing; classic fit.
36GG
Pour Moi
UK
UK sizing; budget-friendly.
36GG
Simone Perele
EU
French luxury; cups run small.
36J
PrimaDonna
EU
Belgian luxury; true EU sizing.
36J
Marie Jo
EU
Belgian; consistent fit.
36J
Triumph
EU
German; bands slightly generous.
36J
Anita
EU
German; strong post-surgery range.
36J
Brooks
US
Compression sports style; may run snug.
36J
Under Armour
US
Compression fit runs generous; XS-XL sizing rather than band/cup; size by the brand chart.
36J
Nike
US
Generous fit; XS-XL sizing rather than band/cup; size by the brand chart.
36J
Goddess
UK
UK sizing; strong plus-size range.
36GG
Cacique
US
Lane Bryant's brand; bands run generous.
36J
Torrid
US
Plus-focused; bands run large.
36J

Common questions

36J conversion questions

What is a 36J in Victoria's Secret?
Victoria's Secret cups run about a full cup small, so a standard US 36J usually needs a 36K there. If you already wear a 36J in Victoria's Secret, your size in a true-to-size brand is likely a cup smaller.
Which brands keep a 36J the same?
In true-to-size brands a US 36J stays a 36J: Wacoal, Panache, Glamorise, b.tempt'd, Maidenform, Fantasie, Gossard, Pour Moi, PrimaDonna, Marie Jo, Anita, Goddess. Fit can still vary by style, so treat the label as the starting point.
Do UK brands size a 36J differently from US brands?
UK brands label cups in a different sequence above D (D, DD, E, F, FF, G), so the same letters can mean different volumes. In a true-to-size UK brand like Panache, a US 36J is a 36GG; the band number stays the same.
What size replaces a 36J in brands that don't use cup sizes?
SHEFIT, Kindred Bravely, ENELL, Under Armour, Nike size by their own charts (XS-XL or numeric) instead of band/cup, so a 36J doesn't carry over directly. Start from each brand's chart with your underbust and bust measurements.