Size conversion
What Is a 36J in Other Brands?
Bra sizes are not standardized: the same label means different things brand to brand, so your 36J is a starting point, not a fixed size. A US 36J usually needs a 36K in Victoria’s Secret, maps to a 36GG in a true-to-size UK brand like Panache, and stays a 36J in Wacoal.
Your 36J in Victoria's Secret
36K
Cups run a full cup small, so size up
Your 36J in Panache
36GG
True-to-size UK sizing
Your 36J in Wacoal
36J
True to size, year after year
Every brand we track
Your 36J, brand by brand
Grouped by the sizing system each brand labels its cups in. Brands we stock link to their full lineup.
US-sized brands
| Brand | How it runs | Your 36J → |
|---|---|---|
| ThirdLovein stock | cups run generous | 36J |
| Wacoalin stock | true to size | 36J |
| Glamorisein stock | true to size | 36J |
| SHEFITin stock | - | Adjustable XS-6Luxe sizing rather than standard band/cup; size by the brand chart. |
| b.tempt'din stock | true to size | 36J |
| Kindred Bravelyin stock | - | Uses XS-XXL nursing/maternity sizing rather than band/cup; size by the brand chart. |
| ENELLin stock | - | Uses numeric high-impact sizing (00-8) rather than band/cup; size by the brand chart. |
| Natori | cups run small | 36J |
| Bali | band runs large | 34J |
| Playtex | band runs large | 34J |
| Maidenform | true to size | 36J |
| Vanity Fair | band runs large | 36J |
| Calvin Klein | band runs small | 36J |
| Victoria's Secret | cups run small | 36K |
| Brooks | band runs small | 36J |
| Under Armour | - | Compression fit runs generous; XS-XL sizing rather than band/cup; size by the brand chart. |
| Nike | - | Generous fit; XS-XL sizing rather than band/cup; size by the brand chart. |
| Cacique | band runs large | 36J |
| Torrid | band runs large | 36J |
UK-sized brands (cups run D, DD, E, F, FF, G...)
EU-sized brands
| Brand | How it runs | Your 36J → |
|---|---|---|
| Chantelle | cups run small | 36J |
| Simone Perele | cups run small | 36J |
| PrimaDonna | true to size | 36J |
| Marie Jo | true to size | 36J |
| Triumph | band runs large | 36J |
| Anita | true to size | 36J |
Translations are guidance from cross-brand fit data, not a guarantee - fit also depends on breast shape and style. Cross-brand offset data v1-2026-05-28.
In stock now
Shop 36J now
Real bras we track in stock in 36J, with live prices.

Freya
Offbeat Padded Half Cup Bra: Black

Freya
Offbeat Side Support Bra: Rosehip

Freya
Offbeat Molded Bra: Rosehip

Freya
Starlight Side Support Balcony Bra (J - O Cup): Caramel

Freya
Starlight Side Support Balcony Bra (J - O Cup): Black

Freya
Starlight Molded Bra: Rosewater

Freya
Starlight Molded Bra: Caramel

Freya
Starlight Molded Bra: Black
36J sister sizes
Sister sizes hold the same cup volume on a different band. If the 36J cup fits but the band doesn’t, try:
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Brand Size Translator
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Common questions
36J conversion questions
- What is a 36J in Victoria's Secret?
- Victoria's Secret cups run about a full cup small, so a standard US 36J usually needs a 36K there. If you already wear a 36J in Victoria's Secret, your size in a true-to-size brand is likely a cup smaller.
- Which brands keep a 36J the same?
- In true-to-size brands a US 36J stays a 36J: Wacoal, Panache, Glamorise, b.tempt'd, Maidenform, Fantasie, Gossard, Pour Moi, PrimaDonna, Marie Jo, Anita, Goddess. Fit can still vary by style, so treat the label as the starting point.
- Do UK brands size a 36J differently from US brands?
- UK brands label cups in a different sequence above D (D, DD, E, F, FF, G), so the same letters can mean different volumes. In a true-to-size UK brand like Panache, a US 36J is a 36GG; the band number stays the same.
- What size replaces a 36J in brands that don't use cup sizes?
- SHEFIT, Kindred Bravely, ENELL, Under Armour, Nike size by their own charts (XS-XL or numeric) instead of band/cup, so a 36J doesn't carry over directly. Start from each brand's chart with your underbust and bust measurements.