Size conversion
What Is a 38E in Other Brands?
Bra sizes are not standardized: the same label means different things brand to brand, so your 38E is a starting point, not a fixed size. A US 38E usually needs a 38DDD in Victoria’s Secret, maps to a 38DD in a true-to-size UK brand like Panache, and stays a 38DD in Wacoal.
Your 38E in Victoria's Secret
38DDD
Cups run a full cup small, so size up
Your 38E in Panache
38DD
True-to-size UK sizing
Your 38E in Wacoal
38DD
True to size, year after year
Every brand we track
Your 38E, brand by brand
Grouped by the sizing system each brand labels its cups in. Brands we stock link to their full lineup.
US
US-sized brands
| Brand | How it runs | Your 38E → |
|---|---|---|
| ThirdLovein stock | cups run generous | 38DD |
| Wacoalin stock | true to size | 38DD |
| Glamorisein stock | true to size | 38DD |
| SHEFITin stock | - | Adjustable XS-6Luxe sizing rather than standard band/cup; size by the brand chart. |
| b.tempt'din stock | true to size | 38DD |
| Kindred Bravelyin stock | - | Uses XS-XXL nursing/maternity sizing rather than band/cup; size by the brand chart. |
| ENELLin stock | - | Uses numeric high-impact sizing (00-8) rather than band/cup; size by the brand chart. |
| Natori | cups run small | 38DD |
| Bali | band runs large | 36DD |
| Playtex | band runs large | 36DD |
| Maidenform | true to size | 38DD |
| Vanity Fair | band runs large | 38DD |
| Calvin Klein | band runs small | 38DD |
| Victoria's Secret | cups run small | 38DDD |
| Brooks | band runs small | 38DD |
| Under Armour | - | Compression fit runs generous; XS-XL sizing rather than band/cup; size by the brand chart. |
| Nike | - | Generous fit; XS-XL sizing rather than band/cup; size by the brand chart. |
| Cacique | band runs large | 38DD |
| Torrid | band runs large | 38DD |
UK
UK-sized brands (cups run D, DD, E, F, FF, G...)
EU
EU-sized brands
| Brand | How it runs | Your 38E → |
|---|---|---|
| Chantelle | cups run small | 38E |
| Simone Perele | cups run small | 38E |
| PrimaDonna | true to size | 38E |
| Marie Jo | true to size | 38E |
| Triumph | band runs large | 38E |
| Anita | true to size | 38E |
Translations are guidance from cross-brand fit data, not a guarantee - fit also depends on breast shape and style. Cross-brand offset data v1-2026-05-28.
In stock now
Shop 38E now
Real bras we track in stock in 38E, with live prices.
Bravissimo
Post Surgery Bra - Red
$71.50View →
Bravissimo
Esmae Bra - Ivory
$82.00View →
Bravissimo
Amelia Bra - Cobalt/Gold
$71.50View →
Bravissimo
Millie Bra - Cocoa
$82.00View →
Bravissimo
Dana Front Fastening Bra - Cobalt/silver
$82.00View →
Bravissimo
Millie Luxe Non-Wired Bra - Black
$88.00View →
Bravissimo
Millie Bra - Mint
$82.00View →
Bravissimo
Millie Bra - Ivory
$82.00View →
Interactive
Try your own size
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Brand Size Translator
Find your size across different brands
38E
Why sizes vary: Each brand uses different patterns, materials, and fit philosophies. A 34DD in Victoria's Secret fits differently than a 34DD in Panache.
ThirdLove
US
Half-cup sizing available; cups run slightly generous.
38DD
Wacoal
US
True to size; consistent fit across decades.
38DD
Panache
UK
UK sizing; true to size, consistent year over year.
38DD
Freya
UK
UK sizing; bands run snug.
38DD
Elomi
UK
UK plus-size full-bust; cups run generous.
38DD
Glamorise
US
US full-figure; true to size.
38DD
SHEFIT
US
Adjustable XS-6Luxe sizing rather than standard band/cup; size by the brand chart.
38DD
b.tempt'd
US
Wacoal-family fit DNA; runs true to US sizing, lighter construction.
38DD
Kindred Bravely
US
Uses XS-XXL nursing/maternity sizing rather than band/cup; size by the brand chart.
38DD
ENELL
US
Uses numeric high-impact sizing (00-8) rather than band/cup; size by the brand chart.
38DD
Natori
US
Cups run small; consider sizing up.
38DD
Chantelle
EU
French sizing; cups run small.
38E
Bali
US
Bands run loose; consider sizing down.
36DD
Playtex
US
Bands run large; size down in band.
36DD
Maidenform
US
Generally true to size.
38DD
Vanity Fair
US
Bands run slightly loose.
38DD
Calvin Klein
US
Bands run slightly snug.
38DD
Victoria's Secret
US
Cups run very small; size up a full cup.
38DDD
Fantasie
UK
UK sizing; consistent fit.
38DD
Curvy Kate
UK
UK sizing; bands run firm.
38DD
Gossard
UK
UK sizing; classic fit.
38DD
Pour Moi
UK
UK sizing; budget-friendly.
38DD
Simone Perele
EU
French luxury; cups run small.
38E
PrimaDonna
EU
Belgian luxury; true EU sizing.
38E
Marie Jo
EU
Belgian; consistent fit.
38E
Triumph
EU
German; bands slightly generous.
38E
Anita
EU
German; strong post-surgery range.
38E
Brooks
US
Compression sports style; may run snug.
38DD
Under Armour
US
Compression fit runs generous; XS-XL sizing rather than band/cup; size by the brand chart.
38DD
Nike
US
Generous fit; XS-XL sizing rather than band/cup; size by the brand chart.
38DD
Goddess
UK
UK sizing; strong plus-size range.
38DD
Cacique
US
Lane Bryant's brand; bands run generous.
38DD
Torrid
US
Plus-focused; bands run large.
38DD
Common questions
38E conversion questions
- What is a 38E in Victoria's Secret?
- Victoria's Secret cups run about a full cup small, so a standard US 38E usually needs a 38DDD there. If you already wear a 38E in Victoria's Secret, your size in a true-to-size brand is likely a cup smaller.
- Which brands keep a 38E the same?
- In true-to-size brands a US 38E stays a 38E: Wacoal, Panache, Glamorise, b.tempt'd, Maidenform, Fantasie, Gossard, Pour Moi, PrimaDonna, Marie Jo, Anita, Goddess. Fit can still vary by style, so treat the label as the starting point.
- Do UK brands size a 38E differently from US brands?
- UK brands label cups in a different sequence above D (D, DD, E, F, FF, G), so the same letters can mean different volumes. In a true-to-size UK brand like Panache, a US 38E is a 38DD; the band number stays the same.
- What size replaces a 38E in brands that don't use cup sizes?
- SHEFIT, Kindred Bravely, ENELL, Under Armour, Nike size by their own charts (XS-XL or numeric) instead of band/cup, so a 38E doesn't carry over directly. Start from each brand's chart with your underbust and bust measurements.