Size conversion
What Is a 44E in Other Brands?
Bra sizes are not standardized: the same label means different things brand to brand, so your 44E is a starting point, not a fixed size. A US 44E usually needs a 44DDD in Victoria’s Secret, maps to a 44DD in a true-to-size UK brand like Panache, and stays a 44DD in Wacoal.
Your 44E in Victoria's Secret
44DDD
Cups run a full cup small, so size up
Your 44E in Panache
44DD
True-to-size UK sizing
Your 44E in Wacoal
44DD
True to size, year after year
Every brand we track
Your 44E, brand by brand
Grouped by the sizing system each brand labels its cups in. Brands we stock link to their full lineup.
US
US-sized brands
| Brand | How it runs | Your 44E → |
|---|---|---|
| ThirdLovein stock | cups run generous | 44DD |
| Wacoalin stock | true to size | 44DD |
| Glamorisein stock | true to size | 44DD |
| SHEFITin stock | - | Adjustable XS-6Luxe sizing rather than standard band/cup; size by the brand chart. |
| b.tempt'din stock | true to size | 44DD |
| Kindred Bravelyin stock | - | Uses XS-XXL nursing/maternity sizing rather than band/cup; size by the brand chart. |
| ENELLin stock | - | Uses numeric high-impact sizing (00-8) rather than band/cup; size by the brand chart. |
| Natori | cups run small | 44DD |
| Bali | band runs large | 42DD |
| Playtex | band runs large | 42DD |
| Maidenform | true to size | 44DD |
| Vanity Fair | band runs large | 44DD |
| Calvin Klein | band runs small | 44DD |
| Victoria's Secret | cups run small | 44DDD |
| Brooks | band runs small | 44DD |
| Under Armour | - | Compression fit runs generous; XS-XL sizing rather than band/cup; size by the brand chart. |
| Nike | - | Generous fit; XS-XL sizing rather than band/cup; size by the brand chart. |
| Cacique | band runs large | 44DD |
| Torrid | band runs large | 44DD |
UK
UK-sized brands (cups run D, DD, E, F, FF, G...)
EU
EU-sized brands
| Brand | How it runs | Your 44E → |
|---|---|---|
| Chantelle | cups run small | 44E |
| Simone Perele | cups run small | 44E |
| PrimaDonna | true to size | 44E |
| Marie Jo | true to size | 44E |
| Triumph | band runs large | 44E |
| Anita | true to size | 44E |
Translations are guidance from cross-brand fit data, not a guarantee - fit also depends on breast shape and style. Cross-brand offset data v1-2026-05-28.
In stock now
Shop 44E now
Real bras we track in stock in 44E, with live prices.
ThirdLove
24/7® Classic T-Shirt Bra: Soft-Pink
$65.00View →
ThirdLove
24/7® Classic T-Shirt Bra: Sienna
$65.00View →
ThirdLove
24/7® Classic T-Shirt Bra: Mocha
$65.00View →
ThirdLove
24/7® Classic T-Shirt Bra: Espresso
$65.00View →
ThirdLove
24/7® Classic T-Shirt Bra: Black
$65.00View →
ThirdLove
24/7® Classic Strapless Bra: Taupe
$49.00View →
ThirdLove
24/7® Classic Perfect Coverage Bra: Taupe
$65.00View →
ThirdLove
24/7® Classic Perfect Coverage Bra: Soft-Pink
$65.00View →
Interactive
Try your own size
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Brand Size Translator
Find your size across different brands
44E
Why sizes vary: Each brand uses different patterns, materials, and fit philosophies. A 34DD in Victoria's Secret fits differently than a 34DD in Panache.
ThirdLove
US
Half-cup sizing available; cups run slightly generous.
44DD
Wacoal
US
True to size; consistent fit across decades.
44DD
Panache
UK
UK sizing; true to size, consistent year over year.
44DD
Freya
UK
UK sizing; bands run snug.
44DD
Elomi
UK
UK plus-size full-bust; cups run generous.
44DD
Glamorise
US
US full-figure; true to size.
44DD
SHEFIT
US
Adjustable XS-6Luxe sizing rather than standard band/cup; size by the brand chart.
44DD
b.tempt'd
US
Wacoal-family fit DNA; runs true to US sizing, lighter construction.
44DD
Kindred Bravely
US
Uses XS-XXL nursing/maternity sizing rather than band/cup; size by the brand chart.
44DD
ENELL
US
Uses numeric high-impact sizing (00-8) rather than band/cup; size by the brand chart.
44DD
Natori
US
Cups run small; consider sizing up.
44DD
Chantelle
EU
French sizing; cups run small.
44E
Bali
US
Bands run loose; consider sizing down.
42DD
Playtex
US
Bands run large; size down in band.
42DD
Maidenform
US
Generally true to size.
44DD
Vanity Fair
US
Bands run slightly loose.
44DD
Calvin Klein
US
Bands run slightly snug.
44DD
Victoria's Secret
US
Cups run very small; size up a full cup.
44DDD
Fantasie
UK
UK sizing; consistent fit.
44DD
Curvy Kate
UK
UK sizing; bands run firm.
44DD
Gossard
UK
UK sizing; classic fit.
44DD
Pour Moi
UK
UK sizing; budget-friendly.
44DD
Simone Perele
EU
French luxury; cups run small.
44E
PrimaDonna
EU
Belgian luxury; true EU sizing.
44E
Marie Jo
EU
Belgian; consistent fit.
44E
Triumph
EU
German; bands slightly generous.
44E
Anita
EU
German; strong post-surgery range.
44E
Brooks
US
Compression sports style; may run snug.
44DD
Under Armour
US
Compression fit runs generous; XS-XL sizing rather than band/cup; size by the brand chart.
44DD
Nike
US
Generous fit; XS-XL sizing rather than band/cup; size by the brand chart.
44DD
Goddess
UK
UK sizing; strong plus-size range.
44DD
Cacique
US
Lane Bryant's brand; bands run generous.
44DD
Torrid
US
Plus-focused; bands run large.
44DD
Common questions
44E conversion questions
- What is a 44E in Victoria's Secret?
- Victoria's Secret cups run about a full cup small, so a standard US 44E usually needs a 44DDD there. If you already wear a 44E in Victoria's Secret, your size in a true-to-size brand is likely a cup smaller.
- Which brands keep a 44E the same?
- In true-to-size brands a US 44E stays a 44E: Wacoal, Panache, Glamorise, b.tempt'd, Maidenform, Fantasie, Gossard, Pour Moi, PrimaDonna, Marie Jo, Anita, Goddess. Fit can still vary by style, so treat the label as the starting point.
- Do UK brands size a 44E differently from US brands?
- UK brands label cups in a different sequence above D (D, DD, E, F, FF, G), so the same letters can mean different volumes. In a true-to-size UK brand like Panache, a US 44E is a 44DD; the band number stays the same.
- What size replaces a 44E in brands that don't use cup sizes?
- SHEFIT, Kindred Bravely, ENELL, Under Armour, Nike size by their own charts (XS-XL or numeric) instead of band/cup, so a 44E doesn't carry over directly. Start from each brand's chart with your underbust and bust measurements.