Size conversion
What Is a 30L in Other Brands?
Bra sizes are not standardized: the same label means different things brand to brand, so your 30L is a starting point, not a fixed size. A US 30L usually needs a 30M in Victoria’s Secret, maps to a 30HH in a true-to-size UK brand like Panache, and stays a 30L in Wacoal.
Your 30L in Victoria's Secret
30M
Cups run a full cup small, so size up
Your 30L in Panache
30HH
True-to-size UK sizing
Your 30L in Wacoal
30L
True to size, year after year
Every brand we track
Your 30L, brand by brand
Grouped by the sizing system each brand labels its cups in. Brands we stock link to their full lineup.
US
US-sized brands
| Brand | How it runs | Your 30L → |
|---|---|---|
| ThirdLovein stock | cups run generous | 30L |
| Wacoalin stock | true to size | 30L |
| Glamorisein stock | true to size | 30L |
| SHEFITin stock | - | Adjustable XS-6Luxe sizing rather than standard band/cup; size by the brand chart. |
| b.tempt'din stock | true to size | 30L |
| Kindred Bravelyin stock | - | Uses XS-XXL nursing/maternity sizing rather than band/cup; size by the brand chart. |
| ENELLin stock | - | Uses numeric high-impact sizing (00-8) rather than band/cup; size by the brand chart. |
| Natori | cups run small | 30L |
| Bali | band runs large | 28L |
| Playtex | band runs large | 28L |
| Maidenform | true to size | 30L |
| Vanity Fair | band runs large | 30L |
| Calvin Klein | band runs small | 30L |
| Victoria's Secret | cups run small | 30M |
| Brooks | band runs small | 30L |
| Under Armour | - | Compression fit runs generous; XS-XL sizing rather than band/cup; size by the brand chart. |
| Nike | - | Generous fit; XS-XL sizing rather than band/cup; size by the brand chart. |
| Cacique | band runs large | 30L |
| Torrid | band runs large | 30L |
UK
UK-sized brands (cups run D, DD, E, F, FF, G...)
EU
EU-sized brands
| Brand | How it runs | Your 30L → |
|---|---|---|
| Chantelle | cups run small | 30L |
| Simone Perele | cups run small | 30L |
| PrimaDonna | true to size | 30L |
| Marie Jo | true to size | 30L |
| Triumph | band runs large | 30L |
| Anita | true to size | 30L |
Translations are guidance from cross-brand fit data, not a guarantee - fit also depends on breast shape and style. Cross-brand offset data v1-2026-05-28.
In stock now
Shop 30L now
Real bras we track in stock in 30L, with live prices.
Freya
Offbeat Side Support Bra: Rosehip
$68.00View →
Freya
Offbeat Molded Bra: Rosehip
$70.00View →
Freya
Starlight Side Support Balcony Bra (J - O Cup): Caramel
$66.00View →
Freya
Starlight Side Support Balcony Bra (J - O Cup): Black
$66.00View →
Freya
Starlight Molded Bra: Rosewater
$72.00View →
Freya
Starlight Molded Bra: Caramel
$72.00View →
Freya
Starlight Molded Bra: Black
$72.00View →
Freya
Idol Molded Balcony Bra: Coffee Roast
$72.00View →
30L sister sizes
Sister sizes hold the same cup volume on a different band. If the 30L cup fits but the band doesn’t, try:
Interactive
Try your own size
Not a 30L? Enter any size to see it in every brand. Your size never leaves your browser.
Brand Size Translator
Find your size across different brands
30L
Why sizes vary: Each brand uses different patterns, materials, and fit philosophies. A 34DD in Victoria's Secret fits differently than a 34DD in Panache.
ThirdLove
US
Half-cup sizing available; cups run slightly generous.
30L
Wacoal
US
True to size; consistent fit across decades.
30L
Panache
UK
UK sizing; true to size, consistent year over year.
30HH
Freya
UK
UK sizing; bands run snug.
30HH
Elomi
UK
UK plus-size full-bust; cups run generous.
30HH
Glamorise
US
US full-figure; true to size.
30L
SHEFIT
US
Adjustable XS-6Luxe sizing rather than standard band/cup; size by the brand chart.
30L
b.tempt'd
US
Wacoal-family fit DNA; runs true to US sizing, lighter construction.
30L
Kindred Bravely
US
Uses XS-XXL nursing/maternity sizing rather than band/cup; size by the brand chart.
30L
ENELL
US
Uses numeric high-impact sizing (00-8) rather than band/cup; size by the brand chart.
30L
Natori
US
Cups run small; consider sizing up.
30L
Chantelle
EU
French sizing; cups run small.
30L
Bali
US
Bands run loose; consider sizing down.
28L
Playtex
US
Bands run large; size down in band.
28L
Maidenform
US
Generally true to size.
30L
Vanity Fair
US
Bands run slightly loose.
30L
Calvin Klein
US
Bands run slightly snug.
30L
Victoria's Secret
US
Cups run very small; size up a full cup.
30M
Fantasie
UK
UK sizing; consistent fit.
30HH
Curvy Kate
UK
UK sizing; bands run firm.
30HH
Gossard
UK
UK sizing; classic fit.
30HH
Pour Moi
UK
UK sizing; budget-friendly.
30HH
Simone Perele
EU
French luxury; cups run small.
30L
PrimaDonna
EU
Belgian luxury; true EU sizing.
30L
Marie Jo
EU
Belgian; consistent fit.
30L
Triumph
EU
German; bands slightly generous.
30L
Anita
EU
German; strong post-surgery range.
30L
Brooks
US
Compression sports style; may run snug.
30L
Under Armour
US
Compression fit runs generous; XS-XL sizing rather than band/cup; size by the brand chart.
30L
Nike
US
Generous fit; XS-XL sizing rather than band/cup; size by the brand chart.
30L
Goddess
UK
UK sizing; strong plus-size range.
30HH
Cacique
US
Lane Bryant's brand; bands run generous.
30L
Torrid
US
Plus-focused; bands run large.
30L
Common questions
30L conversion questions
- What is a 30L in Victoria's Secret?
- Victoria's Secret cups run about a full cup small, so a standard US 30L usually needs a 30M there. If you already wear a 30L in Victoria's Secret, your size in a true-to-size brand is likely a cup smaller.
- Which brands keep a 30L the same?
- In true-to-size brands a US 30L stays a 30L: Wacoal, Panache, Glamorise, b.tempt'd, Maidenform, Fantasie, Gossard, Pour Moi, PrimaDonna, Marie Jo, Anita, Goddess. Fit can still vary by style, so treat the label as the starting point.
- Do UK brands size a 30L differently from US brands?
- UK brands label cups in a different sequence above D (D, DD, E, F, FF, G), so the same letters can mean different volumes. In a true-to-size UK brand like Panache, a US 30L is a 30HH; the band number stays the same.
- What size replaces a 30L in brands that don't use cup sizes?
- SHEFIT, Kindred Bravely, ENELL, Under Armour, Nike size by their own charts (XS-XL or numeric) instead of band/cup, so a 30L doesn't carry over directly. Start from each brand's chart with your underbust and bust measurements.