Size conversion
What Is a 32H in Other Brands?
Bra sizes are not standardized: the same label means different things brand to brand, so your 32H is a starting point, not a fixed size. A US 32H usually needs a 32I in Victoria’s Secret, maps to a 32FF in a true-to-size UK brand like Panache, and stays a 32H in Wacoal.
Your 32H in Victoria's Secret
32I
Cups run a full cup small, so size up
Your 32H in Panache
32FF
True-to-size UK sizing
Your 32H in Wacoal
32H
True to size, year after year
Every brand we track
Your 32H, brand by brand
Grouped by the sizing system each brand labels its cups in. Brands we stock link to their full lineup.
US
US-sized brands
| Brand | How it runs | Your 32H → |
|---|---|---|
| ThirdLovein stock | cups run generous | 32H |
| Wacoalin stock | true to size | 32H |
| Glamorisein stock | true to size | 32H |
| SHEFITin stock | - | Adjustable XS-6Luxe sizing rather than standard band/cup; size by the brand chart. |
| b.tempt'din stock | true to size | 32H |
| Kindred Bravelyin stock | - | Uses XS-XXL nursing/maternity sizing rather than band/cup; size by the brand chart. |
| ENELLin stock | - | Uses numeric high-impact sizing (00-8) rather than band/cup; size by the brand chart. |
| Natori | cups run small | 32H |
| Bali | band runs large | 30H |
| Playtex | band runs large | 30H |
| Maidenform | true to size | 32H |
| Vanity Fair | band runs large | 32H |
| Calvin Klein | band runs small | 32H |
| Victoria's Secret | cups run small | 32I |
| Brooks | band runs small | 32H |
| Under Armour | - | Compression fit runs generous; XS-XL sizing rather than band/cup; size by the brand chart. |
| Nike | - | Generous fit; XS-XL sizing rather than band/cup; size by the brand chart. |
| Cacique | band runs large | 32H |
| Torrid | band runs large | 32H |
UK
UK-sized brands (cups run D, DD, E, F, FF, G...)
EU
EU-sized brands
| Brand | How it runs | Your 32H → |
|---|---|---|
| Chantelle | cups run small | 32H |
| Simone Perele | cups run small | 32H |
| PrimaDonna | true to size | 32H |
| Marie Jo | true to size | 32H |
| Triumph | band runs large | 32H |
| Anita | true to size | 32H |
Translations are guidance from cross-brand fit data, not a guarantee - fit also depends on breast shape and style. Cross-brand offset data v1-2026-05-28.
In stock now
Shop 32H now
Real bras we track in stock in 32H, with live prices.
Freya
Offbeat Padded Half Cup Bra: Black
$66.00View →
Freya
Offbeat Plunge Bra: Rosehip
$66.00View →
Freya
Offbeat Side Support Bra: Rosehip
$68.00View →
Freya
Offbeat Molded Bra: Rosehip
$70.00View →
Freya
Starlight Side Support Balcony Bra: Caramel
$66.00View →
Freya
Starlight Side Support Balcony Bra: Black
$66.00View →
Freya
Starlight Molded Bra: Rosewater
$72.00View →
Freya
Starlight Molded Bra: Caramel
$72.00View →
32H sister sizes
Sister sizes hold the same cup volume on a different band. If the 32H cup fits but the band doesn’t, try:
Interactive
Try your own size
Not a 32H? Enter any size to see it in every brand. Your size never leaves your browser.
Brand Size Translator
Find your size across different brands
32H
Why sizes vary: Each brand uses different patterns, materials, and fit philosophies. A 34DD in Victoria's Secret fits differently than a 34DD in Panache.
ThirdLove
US
Half-cup sizing available; cups run slightly generous.
32H
Wacoal
US
True to size; consistent fit across decades.
32H
Panache
UK
UK sizing; true to size, consistent year over year.
32FF
Freya
UK
UK sizing; bands run snug.
32FF
Elomi
UK
UK plus-size full-bust; cups run generous.
32FF
Glamorise
US
US full-figure; true to size.
32H
SHEFIT
US
Adjustable XS-6Luxe sizing rather than standard band/cup; size by the brand chart.
32H
b.tempt'd
US
Wacoal-family fit DNA; runs true to US sizing, lighter construction.
32H
Kindred Bravely
US
Uses XS-XXL nursing/maternity sizing rather than band/cup; size by the brand chart.
32H
ENELL
US
Uses numeric high-impact sizing (00-8) rather than band/cup; size by the brand chart.
32H
Natori
US
Cups run small; consider sizing up.
32H
Chantelle
EU
French sizing; cups run small.
32H
Bali
US
Bands run loose; consider sizing down.
30H
Playtex
US
Bands run large; size down in band.
30H
Maidenform
US
Generally true to size.
32H
Vanity Fair
US
Bands run slightly loose.
32H
Calvin Klein
US
Bands run slightly snug.
32H
Victoria's Secret
US
Cups run very small; size up a full cup.
32I
Fantasie
UK
UK sizing; consistent fit.
32FF
Curvy Kate
UK
UK sizing; bands run firm.
32FF
Gossard
UK
UK sizing; classic fit.
32FF
Pour Moi
UK
UK sizing; budget-friendly.
32FF
Simone Perele
EU
French luxury; cups run small.
32H
PrimaDonna
EU
Belgian luxury; true EU sizing.
32H
Marie Jo
EU
Belgian; consistent fit.
32H
Triumph
EU
German; bands slightly generous.
32H
Anita
EU
German; strong post-surgery range.
32H
Brooks
US
Compression sports style; may run snug.
32H
Under Armour
US
Compression fit runs generous; XS-XL sizing rather than band/cup; size by the brand chart.
32H
Nike
US
Generous fit; XS-XL sizing rather than band/cup; size by the brand chart.
32H
Goddess
UK
UK sizing; strong plus-size range.
32FF
Cacique
US
Lane Bryant's brand; bands run generous.
32H
Torrid
US
Plus-focused; bands run large.
32H
Common questions
32H conversion questions
- What is a 32H in Victoria's Secret?
- Victoria's Secret cups run about a full cup small, so a standard US 32H usually needs a 32I there. If you already wear a 32H in Victoria's Secret, your size in a true-to-size brand is likely a cup smaller.
- Which brands keep a 32H the same?
- In true-to-size brands a US 32H stays a 32H: Wacoal, Panache, Glamorise, b.tempt'd, Maidenform, Fantasie, Gossard, Pour Moi, PrimaDonna, Marie Jo, Anita, Goddess. Fit can still vary by style, so treat the label as the starting point.
- Do UK brands size a 32H differently from US brands?
- UK brands label cups in a different sequence above D (D, DD, E, F, FF, G), so the same letters can mean different volumes. In a true-to-size UK brand like Panache, a US 32H is a 32FF; the band number stays the same.
- What size replaces a 32H in brands that don't use cup sizes?
- SHEFIT, Kindred Bravely, ENELL, Under Armour, Nike size by their own charts (XS-XL or numeric) instead of band/cup, so a 32H doesn't carry over directly. Start from each brand's chart with your underbust and bust measurements.