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Size conversion

What Is a 32J in Other Brands?

Bra sizes are not standardized: the same label means different things brand to brand, so your 32J is a starting point, not a fixed size. A US 32J usually needs a 32K in Victoria’s Secret, maps to a 32GG in a true-to-size UK brand like Panache, and stays a 32J in Wacoal.

Your 32J in Victoria's Secret

32K

Cups run a full cup small, so size up

Your 32J in Panache

32GG

True-to-size UK sizing

Your 32J in Wacoal

32J

True to size, year after year

Every brand we track

Your 32J, brand by brand

Grouped by the sizing system each brand labels its cups in. Brands we stock link to their full lineup.

US

US-sized brands

BrandHow it runsYour 32J
ThirdLovein stockcups run generous32J
Wacoalin stocktrue to size32J
Glamorisein stocktrue to size32J
SHEFITin stock-Adjustable XS-6Luxe sizing rather than standard band/cup; size by the brand chart.
b.tempt'din stocktrue to size32J
Kindred Bravelyin stock-Uses XS-XXL nursing/maternity sizing rather than band/cup; size by the brand chart.
ENELLin stock-Uses numeric high-impact sizing (00-8) rather than band/cup; size by the brand chart.
Natoricups run small32J
Baliband runs large30J
Playtexband runs large30J
Maidenformtrue to size32J
Vanity Fairband runs large32J
Calvin Kleinband runs small32J
Victoria's Secretcups run small32K
Brooksband runs small32J
Under Armour-Compression fit runs generous; XS-XL sizing rather than band/cup; size by the brand chart.
Nike-Generous fit; XS-XL sizing rather than band/cup; size by the brand chart.
Caciqueband runs large32J
Torridband runs large32J
UK

UK-sized brands (cups run D, DD, E, F, FF, G...)

BrandHow it runsYour 32J
Panachein stocktrue to size32GG
Freyain stockband runs small32GG
Elomiin stockcups run generous32GG
Fantasiein stocktrue to size32GG
Curvy Kateband runs small32GG
Gossardtrue to size32GG
Pour Moitrue to size32GG
Goddesstrue to size32GG
EU

EU-sized brands

BrandHow it runsYour 32J
Chantellecups run small32J
Simone Perelecups run small32J
PrimaDonnatrue to size32J
Marie Jotrue to size32J
Triumphband runs large32J
Anitatrue to size32J

Translations are guidance from cross-brand fit data, not a guarantee - fit also depends on breast shape and style. Cross-brand offset data v1-2026-05-28.

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32J sister sizes

Sister sizes hold the same cup volume on a different band. If the 32J cup fits but the band doesn’t, try:

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Brand Size Translator

Find your size across different brands

32J
Why sizes vary: Each brand uses different patterns, materials, and fit philosophies. A 34DD in Victoria's Secret fits differently than a 34DD in Panache.
ThirdLove
US
Half-cup sizing available; cups run slightly generous.
32J
Wacoal
US
True to size; consistent fit across decades.
32J
Panache
UK
UK sizing; true to size, consistent year over year.
32GG
Freya
UK
UK sizing; bands run snug.
32GG
Elomi
UK
UK plus-size full-bust; cups run generous.
32GG
Glamorise
US
US full-figure; true to size.
32J
SHEFIT
US
Adjustable XS-6Luxe sizing rather than standard band/cup; size by the brand chart.
32J
b.tempt'd
US
Wacoal-family fit DNA; runs true to US sizing, lighter construction.
32J
Kindred Bravely
US
Uses XS-XXL nursing/maternity sizing rather than band/cup; size by the brand chart.
32J
ENELL
US
Uses numeric high-impact sizing (00-8) rather than band/cup; size by the brand chart.
32J
Natori
US
Cups run small; consider sizing up.
32J
Chantelle
EU
French sizing; cups run small.
32J
Bali
US
Bands run loose; consider sizing down.
30J
Playtex
US
Bands run large; size down in band.
30J
Maidenform
US
Generally true to size.
32J
Vanity Fair
US
Bands run slightly loose.
32J
Calvin Klein
US
Bands run slightly snug.
32J
Victoria's Secret
US
Cups run very small; size up a full cup.
32K
Fantasie
UK
UK sizing; consistent fit.
32GG
Curvy Kate
UK
UK sizing; bands run firm.
32GG
Gossard
UK
UK sizing; classic fit.
32GG
Pour Moi
UK
UK sizing; budget-friendly.
32GG
Simone Perele
EU
French luxury; cups run small.
32J
PrimaDonna
EU
Belgian luxury; true EU sizing.
32J
Marie Jo
EU
Belgian; consistent fit.
32J
Triumph
EU
German; bands slightly generous.
32J
Anita
EU
German; strong post-surgery range.
32J
Brooks
US
Compression sports style; may run snug.
32J
Under Armour
US
Compression fit runs generous; XS-XL sizing rather than band/cup; size by the brand chart.
32J
Nike
US
Generous fit; XS-XL sizing rather than band/cup; size by the brand chart.
32J
Goddess
UK
UK sizing; strong plus-size range.
32GG
Cacique
US
Lane Bryant's brand; bands run generous.
32J
Torrid
US
Plus-focused; bands run large.
32J

Common questions

32J conversion questions

What is a 32J in Victoria's Secret?
Victoria's Secret cups run about a full cup small, so a standard US 32J usually needs a 32K there. If you already wear a 32J in Victoria's Secret, your size in a true-to-size brand is likely a cup smaller.
Which brands keep a 32J the same?
In true-to-size brands a US 32J stays a 32J: Wacoal, Panache, Glamorise, b.tempt'd, Maidenform, Fantasie, Gossard, Pour Moi, PrimaDonna, Marie Jo, Anita, Goddess. Fit can still vary by style, so treat the label as the starting point.
Do UK brands size a 32J differently from US brands?
UK brands label cups in a different sequence above D (D, DD, E, F, FF, G), so the same letters can mean different volumes. In a true-to-size UK brand like Panache, a US 32J is a 32GG; the band number stays the same.
What size replaces a 32J in brands that don't use cup sizes?
SHEFIT, Kindred Bravely, ENELL, Under Armour, Nike size by their own charts (XS-XL or numeric) instead of band/cup, so a 32J doesn't carry over directly. Start from each brand's chart with your underbust and bust measurements.