Size conversion
What Is a 32J in Other Brands?
Bra sizes are not standardized: the same label means different things brand to brand, so your 32J is a starting point, not a fixed size. A US 32J usually needs a 32K in Victoria’s Secret, maps to a 32GG in a true-to-size UK brand like Panache, and stays a 32J in Wacoal.
Your 32J in Victoria's Secret
32K
Cups run a full cup small, so size up
Your 32J in Panache
32GG
True-to-size UK sizing
Your 32J in Wacoal
32J
True to size, year after year
Every brand we track
Your 32J, brand by brand
Grouped by the sizing system each brand labels its cups in. Brands we stock link to their full lineup.
US-sized brands
| Brand | How it runs | Your 32J → |
|---|---|---|
| ThirdLovein stock | cups run generous | 32J |
| Wacoalin stock | true to size | 32J |
| Glamorisein stock | true to size | 32J |
| SHEFITin stock | - | Adjustable XS-6Luxe sizing rather than standard band/cup; size by the brand chart. |
| b.tempt'din stock | true to size | 32J |
| Kindred Bravelyin stock | - | Uses XS-XXL nursing/maternity sizing rather than band/cup; size by the brand chart. |
| ENELLin stock | - | Uses numeric high-impact sizing (00-8) rather than band/cup; size by the brand chart. |
| Natori | cups run small | 32J |
| Bali | band runs large | 30J |
| Playtex | band runs large | 30J |
| Maidenform | true to size | 32J |
| Vanity Fair | band runs large | 32J |
| Calvin Klein | band runs small | 32J |
| Victoria's Secret | cups run small | 32K |
| Brooks | band runs small | 32J |
| Under Armour | - | Compression fit runs generous; XS-XL sizing rather than band/cup; size by the brand chart. |
| Nike | - | Generous fit; XS-XL sizing rather than band/cup; size by the brand chart. |
| Cacique | band runs large | 32J |
| Torrid | band runs large | 32J |
UK-sized brands (cups run D, DD, E, F, FF, G...)
EU-sized brands
| Brand | How it runs | Your 32J → |
|---|---|---|
| Chantelle | cups run small | 32J |
| Simone Perele | cups run small | 32J |
| PrimaDonna | true to size | 32J |
| Marie Jo | true to size | 32J |
| Triumph | band runs large | 32J |
| Anita | true to size | 32J |
Translations are guidance from cross-brand fit data, not a guarantee - fit also depends on breast shape and style. Cross-brand offset data v1-2026-05-28.
In stock now
Shop 32J now
Real bras we track in stock in 32J, with live prices.

Freya
Offbeat Padded Half Cup Bra: Black

Freya
Offbeat Side Support Bra: Rosehip

Freya
Offbeat Molded Bra: Rosehip

Freya
Starlight Side Support Balcony Bra (J - O Cup): Caramel

Freya
Starlight Side Support Balcony Bra (J - O Cup): Black

Freya
Starlight Molded Bra: Rosewater

Freya
Starlight Molded Bra: Caramel

Freya
Starlight Molded Bra: Black
32J sister sizes
Sister sizes hold the same cup volume on a different band. If the 32J cup fits but the band doesn’t, try:
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Brand Size Translator
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Common questions
32J conversion questions
- What is a 32J in Victoria's Secret?
- Victoria's Secret cups run about a full cup small, so a standard US 32J usually needs a 32K there. If you already wear a 32J in Victoria's Secret, your size in a true-to-size brand is likely a cup smaller.
- Which brands keep a 32J the same?
- In true-to-size brands a US 32J stays a 32J: Wacoal, Panache, Glamorise, b.tempt'd, Maidenform, Fantasie, Gossard, Pour Moi, PrimaDonna, Marie Jo, Anita, Goddess. Fit can still vary by style, so treat the label as the starting point.
- Do UK brands size a 32J differently from US brands?
- UK brands label cups in a different sequence above D (D, DD, E, F, FF, G), so the same letters can mean different volumes. In a true-to-size UK brand like Panache, a US 32J is a 32GG; the band number stays the same.
- What size replaces a 32J in brands that don't use cup sizes?
- SHEFIT, Kindred Bravely, ENELL, Under Armour, Nike size by their own charts (XS-XL or numeric) instead of band/cup, so a 32J doesn't carry over directly. Start from each brand's chart with your underbust and bust measurements.