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Size conversion

What Is a 34H in Other Brands?

Bra sizes are not standardized: the same label means different things brand to brand, so your 34H is a starting point, not a fixed size. A US 34H usually needs a 34I in Victoria’s Secret, maps to a 34FF in a true-to-size UK brand like Panache, and stays a 34H in Wacoal.

Your 34H in Victoria's Secret

34I

Cups run a full cup small, so size up

Your 34H in Panache

34FF

True-to-size UK sizing

Your 34H in Wacoal

34H

True to size, year after year

Every brand we track

Your 34H, brand by brand

Grouped by the sizing system each brand labels its cups in. Brands we stock link to their full lineup.

US

US-sized brands

BrandHow it runsYour 34H
ThirdLovein stockcups run generous34H
Wacoalin stocktrue to size34H
Glamorisein stocktrue to size34H
SHEFITin stock-Adjustable XS-6Luxe sizing rather than standard band/cup; size by the brand chart.
b.tempt'din stocktrue to size34H
Kindred Bravelyin stock-Uses XS-XXL nursing/maternity sizing rather than band/cup; size by the brand chart.
ENELLin stock-Uses numeric high-impact sizing (00-8) rather than band/cup; size by the brand chart.
Natoricups run small34H
Baliband runs large32H
Playtexband runs large32H
Maidenformtrue to size34H
Vanity Fairband runs large34H
Calvin Kleinband runs small34H
Victoria's Secretcups run small34I
Brooksband runs small34H
Under Armour-Compression fit runs generous; XS-XL sizing rather than band/cup; size by the brand chart.
Nike-Generous fit; XS-XL sizing rather than band/cup; size by the brand chart.
Caciqueband runs large34H
Torridband runs large34H
UK

UK-sized brands (cups run D, DD, E, F, FF, G...)

BrandHow it runsYour 34H
Panachein stocktrue to size34FF
Freyain stockband runs small34FF
Elomiin stockcups run generous34FF
Fantasiein stocktrue to size34FF
Curvy Kateband runs small34FF
Gossardtrue to size34FF
Pour Moitrue to size34FF
Goddesstrue to size34FF
EU

EU-sized brands

BrandHow it runsYour 34H
Chantellecups run small34H
Simone Perelecups run small34H
PrimaDonnatrue to size34H
Marie Jotrue to size34H
Triumphband runs large34H
Anitatrue to size34H

Translations are guidance from cross-brand fit data, not a guarantee - fit also depends on breast shape and style. Cross-brand offset data v1-2026-05-28.

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34H sister sizes

Sister sizes hold the same cup volume on a different band. If the 34H cup fits but the band doesn’t, try:

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Brand Size Translator

Find your size across different brands

34H
Why sizes vary: Each brand uses different patterns, materials, and fit philosophies. A 34DD in Victoria's Secret fits differently than a 34DD in Panache.
ThirdLove
US
Half-cup sizing available; cups run slightly generous.
34H
Wacoal
US
True to size; consistent fit across decades.
34H
Panache
UK
UK sizing; true to size, consistent year over year.
34FF
Freya
UK
UK sizing; bands run snug.
34FF
Elomi
UK
UK plus-size full-bust; cups run generous.
34FF
Glamorise
US
US full-figure; true to size.
34H
SHEFIT
US
Adjustable XS-6Luxe sizing rather than standard band/cup; size by the brand chart.
34H
b.tempt'd
US
Wacoal-family fit DNA; runs true to US sizing, lighter construction.
34H
Kindred Bravely
US
Uses XS-XXL nursing/maternity sizing rather than band/cup; size by the brand chart.
34H
ENELL
US
Uses numeric high-impact sizing (00-8) rather than band/cup; size by the brand chart.
34H
Natori
US
Cups run small; consider sizing up.
34H
Chantelle
EU
French sizing; cups run small.
34H
Bali
US
Bands run loose; consider sizing down.
32H
Playtex
US
Bands run large; size down in band.
32H
Maidenform
US
Generally true to size.
34H
Vanity Fair
US
Bands run slightly loose.
34H
Calvin Klein
US
Bands run slightly snug.
34H
Victoria's Secret
US
Cups run very small; size up a full cup.
34I
Fantasie
UK
UK sizing; consistent fit.
34FF
Curvy Kate
UK
UK sizing; bands run firm.
34FF
Gossard
UK
UK sizing; classic fit.
34FF
Pour Moi
UK
UK sizing; budget-friendly.
34FF
Simone Perele
EU
French luxury; cups run small.
34H
PrimaDonna
EU
Belgian luxury; true EU sizing.
34H
Marie Jo
EU
Belgian; consistent fit.
34H
Triumph
EU
German; bands slightly generous.
34H
Anita
EU
German; strong post-surgery range.
34H
Brooks
US
Compression sports style; may run snug.
34H
Under Armour
US
Compression fit runs generous; XS-XL sizing rather than band/cup; size by the brand chart.
34H
Nike
US
Generous fit; XS-XL sizing rather than band/cup; size by the brand chart.
34H
Goddess
UK
UK sizing; strong plus-size range.
34FF
Cacique
US
Lane Bryant's brand; bands run generous.
34H
Torrid
US
Plus-focused; bands run large.
34H

Common questions

34H conversion questions

What is a 34H in Victoria's Secret?
Victoria's Secret cups run about a full cup small, so a standard US 34H usually needs a 34I there. If you already wear a 34H in Victoria's Secret, your size in a true-to-size brand is likely a cup smaller.
Which brands keep a 34H the same?
In true-to-size brands a US 34H stays a 34H: Wacoal, Panache, Glamorise, b.tempt'd, Maidenform, Fantasie, Gossard, Pour Moi, PrimaDonna, Marie Jo, Anita, Goddess. Fit can still vary by style, so treat the label as the starting point.
Do UK brands size a 34H differently from US brands?
UK brands label cups in a different sequence above D (D, DD, E, F, FF, G), so the same letters can mean different volumes. In a true-to-size UK brand like Panache, a US 34H is a 34FF; the band number stays the same.
What size replaces a 34H in brands that don't use cup sizes?
SHEFIT, Kindred Bravely, ENELL, Under Armour, Nike size by their own charts (XS-XL or numeric) instead of band/cup, so a 34H doesn't carry over directly. Start from each brand's chart with your underbust and bust measurements.