Size conversion
What Is a 34H in Other Brands?
Bra sizes are not standardized: the same label means different things brand to brand, so your 34H is a starting point, not a fixed size. A US 34H usually needs a 34I in Victoria’s Secret, maps to a 34FF in a true-to-size UK brand like Panache, and stays a 34H in Wacoal.
Your 34H in Victoria's Secret
34I
Cups run a full cup small, so size up
Your 34H in Panache
34FF
True-to-size UK sizing
Your 34H in Wacoal
34H
True to size, year after year
Every brand we track
Your 34H, brand by brand
Grouped by the sizing system each brand labels its cups in. Brands we stock link to their full lineup.
US-sized brands
| Brand | How it runs | Your 34H → |
|---|---|---|
| ThirdLovein stock | cups run generous | 34H |
| Wacoalin stock | true to size | 34H |
| Glamorisein stock | true to size | 34H |
| SHEFITin stock | - | Adjustable XS-6Luxe sizing rather than standard band/cup; size by the brand chart. |
| b.tempt'din stock | true to size | 34H |
| Kindred Bravelyin stock | - | Uses XS-XXL nursing/maternity sizing rather than band/cup; size by the brand chart. |
| ENELLin stock | - | Uses numeric high-impact sizing (00-8) rather than band/cup; size by the brand chart. |
| Natori | cups run small | 34H |
| Bali | band runs large | 32H |
| Playtex | band runs large | 32H |
| Maidenform | true to size | 34H |
| Vanity Fair | band runs large | 34H |
| Calvin Klein | band runs small | 34H |
| Victoria's Secret | cups run small | 34I |
| Brooks | band runs small | 34H |
| Under Armour | - | Compression fit runs generous; XS-XL sizing rather than band/cup; size by the brand chart. |
| Nike | - | Generous fit; XS-XL sizing rather than band/cup; size by the brand chart. |
| Cacique | band runs large | 34H |
| Torrid | band runs large | 34H |
UK-sized brands (cups run D, DD, E, F, FF, G...)
EU-sized brands
| Brand | How it runs | Your 34H → |
|---|---|---|
| Chantelle | cups run small | 34H |
| Simone Perele | cups run small | 34H |
| PrimaDonna | true to size | 34H |
| Marie Jo | true to size | 34H |
| Triumph | band runs large | 34H |
| Anita | true to size | 34H |
Translations are guidance from cross-brand fit data, not a guarantee - fit also depends on breast shape and style. Cross-brand offset data v1-2026-05-28.
In stock now
Shop 34H now
Real bras we track in stock in 34H, with live prices.

Freya
Offbeat Padded Half Cup Bra: Black

Freya
Offbeat Plunge Bra: Rosehip

Freya
Offbeat Side Support Bra: Rosehip

Freya
Offbeat Molded Bra: Rosehip

Freya
Starlight Side Support Balcony Bra: Caramel

Freya
Starlight Side Support Balcony Bra: Black

Freya
Starlight Molded Bra: Rosewater

Freya
Starlight Molded Bra: Caramel
34H sister sizes
Sister sizes hold the same cup volume on a different band. If the 34H cup fits but the band doesn’t, try:
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Brand Size Translator
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Common questions
34H conversion questions
- What is a 34H in Victoria's Secret?
- Victoria's Secret cups run about a full cup small, so a standard US 34H usually needs a 34I there. If you already wear a 34H in Victoria's Secret, your size in a true-to-size brand is likely a cup smaller.
- Which brands keep a 34H the same?
- In true-to-size brands a US 34H stays a 34H: Wacoal, Panache, Glamorise, b.tempt'd, Maidenform, Fantasie, Gossard, Pour Moi, PrimaDonna, Marie Jo, Anita, Goddess. Fit can still vary by style, so treat the label as the starting point.
- Do UK brands size a 34H differently from US brands?
- UK brands label cups in a different sequence above D (D, DD, E, F, FF, G), so the same letters can mean different volumes. In a true-to-size UK brand like Panache, a US 34H is a 34FF; the band number stays the same.
- What size replaces a 34H in brands that don't use cup sizes?
- SHEFIT, Kindred Bravely, ENELL, Under Armour, Nike size by their own charts (XS-XL or numeric) instead of band/cup, so a 34H doesn't carry over directly. Start from each brand's chart with your underbust and bust measurements.