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Size conversion

What Is a 36I in Other Brands?

Bra sizes are not standardized: the same label means different things brand to brand, so your 36I is a starting point, not a fixed size. A US 36I usually needs a 36J in Victoria’s Secret, maps to a 36G in a true-to-size UK brand like Panache, and stays a 36I in Wacoal.

Your 36I in Victoria's Secret

36J

Cups run a full cup small, so size up

Your 36I in Panache

36G

True-to-size UK sizing

Your 36I in Wacoal

36I

True to size, year after year

Every brand we track

Your 36I, brand by brand

Grouped by the sizing system each brand labels its cups in. Brands we stock link to their full lineup.

US

US-sized brands

BrandHow it runsYour 36I
ThirdLovein stockcups run generous36I
Wacoalin stocktrue to size36I
Glamorisein stocktrue to size36I
SHEFITin stock-Adjustable XS-6Luxe sizing rather than standard band/cup; size by the brand chart.
b.tempt'din stocktrue to size36I
Kindred Bravelyin stock-Uses XS-XXL nursing/maternity sizing rather than band/cup; size by the brand chart.
ENELLin stock-Uses numeric high-impact sizing (00-8) rather than band/cup; size by the brand chart.
Natoricups run small36I
Baliband runs large34I
Playtexband runs large34I
Maidenformtrue to size36I
Vanity Fairband runs large36I
Calvin Kleinband runs small36I
Victoria's Secretcups run small36J
Brooksband runs small36I
Under Armour-Compression fit runs generous; XS-XL sizing rather than band/cup; size by the brand chart.
Nike-Generous fit; XS-XL sizing rather than band/cup; size by the brand chart.
Caciqueband runs large36I
Torridband runs large36I
UK

UK-sized brands (cups run D, DD, E, F, FF, G...)

BrandHow it runsYour 36I
Panachein stocktrue to size36G
Freyain stockband runs small36G
Elomiin stockcups run generous36G
Fantasiein stocktrue to size36G
Curvy Kateband runs small36G
Gossardtrue to size36G
Pour Moitrue to size36G
Goddesstrue to size36G
EU

EU-sized brands

BrandHow it runsYour 36I
Chantellecups run small36I
Simone Perelecups run small36I
PrimaDonnatrue to size36I
Marie Jotrue to size36I
Triumphband runs large36I
Anitatrue to size36I

Translations are guidance from cross-brand fit data, not a guarantee - fit also depends on breast shape and style. Cross-brand offset data v1-2026-05-28.

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36I sister sizes

Sister sizes hold the same cup volume on a different band. If the 36I cup fits but the band doesn’t, try:

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Brand Size Translator

Find your size across different brands

36I
Why sizes vary: Each brand uses different patterns, materials, and fit philosophies. A 34DD in Victoria's Secret fits differently than a 34DD in Panache.
ThirdLove
US
Half-cup sizing available; cups run slightly generous.
36I
Wacoal
US
True to size; consistent fit across decades.
36I
Panache
UK
UK sizing; true to size, consistent year over year.
36G
Freya
UK
UK sizing; bands run snug.
36G
Elomi
UK
UK plus-size full-bust; cups run generous.
36G
Glamorise
US
US full-figure; true to size.
36I
SHEFIT
US
Adjustable XS-6Luxe sizing rather than standard band/cup; size by the brand chart.
36I
b.tempt'd
US
Wacoal-family fit DNA; runs true to US sizing, lighter construction.
36I
Kindred Bravely
US
Uses XS-XXL nursing/maternity sizing rather than band/cup; size by the brand chart.
36I
ENELL
US
Uses numeric high-impact sizing (00-8) rather than band/cup; size by the brand chart.
36I
Natori
US
Cups run small; consider sizing up.
36I
Chantelle
EU
French sizing; cups run small.
36I
Bali
US
Bands run loose; consider sizing down.
34I
Playtex
US
Bands run large; size down in band.
34I
Maidenform
US
Generally true to size.
36I
Vanity Fair
US
Bands run slightly loose.
36I
Calvin Klein
US
Bands run slightly snug.
36I
Victoria's Secret
US
Cups run very small; size up a full cup.
36J
Fantasie
UK
UK sizing; consistent fit.
36G
Curvy Kate
UK
UK sizing; bands run firm.
36G
Gossard
UK
UK sizing; classic fit.
36G
Pour Moi
UK
UK sizing; budget-friendly.
36G
Simone Perele
EU
French luxury; cups run small.
36I
PrimaDonna
EU
Belgian luxury; true EU sizing.
36I
Marie Jo
EU
Belgian; consistent fit.
36I
Triumph
EU
German; bands slightly generous.
36I
Anita
EU
German; strong post-surgery range.
36I
Brooks
US
Compression sports style; may run snug.
36I
Under Armour
US
Compression fit runs generous; XS-XL sizing rather than band/cup; size by the brand chart.
36I
Nike
US
Generous fit; XS-XL sizing rather than band/cup; size by the brand chart.
36I
Goddess
UK
UK sizing; strong plus-size range.
36G
Cacique
US
Lane Bryant's brand; bands run generous.
36I
Torrid
US
Plus-focused; bands run large.
36I

Common questions

36I conversion questions

What is a 36I in Victoria's Secret?
Victoria's Secret cups run about a full cup small, so a standard US 36I usually needs a 36J there. If you already wear a 36I in Victoria's Secret, your size in a true-to-size brand is likely a cup smaller.
Which brands keep a 36I the same?
In true-to-size brands a US 36I stays a 36I: Wacoal, Panache, Glamorise, b.tempt'd, Maidenform, Fantasie, Gossard, Pour Moi, PrimaDonna, Marie Jo, Anita, Goddess. Fit can still vary by style, so treat the label as the starting point.
Do UK brands size a 36I differently from US brands?
UK brands label cups in a different sequence above D (D, DD, E, F, FF, G), so the same letters can mean different volumes. In a true-to-size UK brand like Panache, a US 36I is a 36G; the band number stays the same.
What size replaces a 36I in brands that don't use cup sizes?
SHEFIT, Kindred Bravely, ENELL, Under Armour, Nike size by their own charts (XS-XL or numeric) instead of band/cup, so a 36I doesn't carry over directly. Start from each brand's chart with your underbust and bust measurements.