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Size conversion

What Is a 36L in Other Brands?

Bra sizes are not standardized: the same label means different things brand to brand, so your 36L is a starting point, not a fixed size. A US 36L usually needs a 36M in Victoria’s Secret, maps to a 36HH in a true-to-size UK brand like Panache, and stays a 36L in Wacoal.

Your 36L in Victoria's Secret

36M

Cups run a full cup small, so size up

Your 36L in Panache

36HH

True-to-size UK sizing

Your 36L in Wacoal

36L

True to size, year after year

Every brand we track

Your 36L, brand by brand

Grouped by the sizing system each brand labels its cups in. Brands we stock link to their full lineup.

US

US-sized brands

BrandHow it runsYour 36L
ThirdLovein stockcups run generous36L
Wacoalin stocktrue to size36L
Glamorisein stocktrue to size36L
SHEFITin stock-Adjustable XS-6Luxe sizing rather than standard band/cup; size by the brand chart.
b.tempt'din stocktrue to size36L
Kindred Bravelyin stock-Uses XS-XXL nursing/maternity sizing rather than band/cup; size by the brand chart.
ENELLin stock-Uses numeric high-impact sizing (00-8) rather than band/cup; size by the brand chart.
Natoricups run small36L
Baliband runs large34L
Playtexband runs large34L
Maidenformtrue to size36L
Vanity Fairband runs large36L
Calvin Kleinband runs small36L
Victoria's Secretcups run small36M
Brooksband runs small36L
Under Armour-Compression fit runs generous; XS-XL sizing rather than band/cup; size by the brand chart.
Nike-Generous fit; XS-XL sizing rather than band/cup; size by the brand chart.
Caciqueband runs large36L
Torridband runs large36L
UK

UK-sized brands (cups run D, DD, E, F, FF, G...)

BrandHow it runsYour 36L
Panachein stocktrue to size36HH
Freyain stockband runs small36HH
Elomiin stockcups run generous36HH
Fantasiein stocktrue to size36HH
Curvy Kateband runs small36HH
Gossardtrue to size36HH
Pour Moitrue to size36HH
Goddesstrue to size36HH
EU

EU-sized brands

BrandHow it runsYour 36L
Chantellecups run small36L
Simone Perelecups run small36L
PrimaDonnatrue to size36L
Marie Jotrue to size36L
Triumphband runs large36L
Anitatrue to size36L

Translations are guidance from cross-brand fit data, not a guarantee - fit also depends on breast shape and style. Cross-brand offset data v1-2026-05-28.

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36L sister sizes

Sister sizes hold the same cup volume on a different band. If the 36L cup fits but the band doesn’t, try:

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Brand Size Translator

Find your size across different brands

36L
Why sizes vary: Each brand uses different patterns, materials, and fit philosophies. A 34DD in Victoria's Secret fits differently than a 34DD in Panache.
ThirdLove
US
Half-cup sizing available; cups run slightly generous.
36L
Wacoal
US
True to size; consistent fit across decades.
36L
Panache
UK
UK sizing; true to size, consistent year over year.
36HH
Freya
UK
UK sizing; bands run snug.
36HH
Elomi
UK
UK plus-size full-bust; cups run generous.
36HH
Glamorise
US
US full-figure; true to size.
36L
SHEFIT
US
Adjustable XS-6Luxe sizing rather than standard band/cup; size by the brand chart.
36L
b.tempt'd
US
Wacoal-family fit DNA; runs true to US sizing, lighter construction.
36L
Kindred Bravely
US
Uses XS-XXL nursing/maternity sizing rather than band/cup; size by the brand chart.
36L
ENELL
US
Uses numeric high-impact sizing (00-8) rather than band/cup; size by the brand chart.
36L
Natori
US
Cups run small; consider sizing up.
36L
Chantelle
EU
French sizing; cups run small.
36L
Bali
US
Bands run loose; consider sizing down.
34L
Playtex
US
Bands run large; size down in band.
34L
Maidenform
US
Generally true to size.
36L
Vanity Fair
US
Bands run slightly loose.
36L
Calvin Klein
US
Bands run slightly snug.
36L
Victoria's Secret
US
Cups run very small; size up a full cup.
36M
Fantasie
UK
UK sizing; consistent fit.
36HH
Curvy Kate
UK
UK sizing; bands run firm.
36HH
Gossard
UK
UK sizing; classic fit.
36HH
Pour Moi
UK
UK sizing; budget-friendly.
36HH
Simone Perele
EU
French luxury; cups run small.
36L
PrimaDonna
EU
Belgian luxury; true EU sizing.
36L
Marie Jo
EU
Belgian; consistent fit.
36L
Triumph
EU
German; bands slightly generous.
36L
Anita
EU
German; strong post-surgery range.
36L
Brooks
US
Compression sports style; may run snug.
36L
Under Armour
US
Compression fit runs generous; XS-XL sizing rather than band/cup; size by the brand chart.
36L
Nike
US
Generous fit; XS-XL sizing rather than band/cup; size by the brand chart.
36L
Goddess
UK
UK sizing; strong plus-size range.
36HH
Cacique
US
Lane Bryant's brand; bands run generous.
36L
Torrid
US
Plus-focused; bands run large.
36L

Common questions

36L conversion questions

What is a 36L in Victoria's Secret?
Victoria's Secret cups run about a full cup small, so a standard US 36L usually needs a 36M there. If you already wear a 36L in Victoria's Secret, your size in a true-to-size brand is likely a cup smaller.
Which brands keep a 36L the same?
In true-to-size brands a US 36L stays a 36L: Wacoal, Panache, Glamorise, b.tempt'd, Maidenform, Fantasie, Gossard, Pour Moi, PrimaDonna, Marie Jo, Anita, Goddess. Fit can still vary by style, so treat the label as the starting point.
Do UK brands size a 36L differently from US brands?
UK brands label cups in a different sequence above D (D, DD, E, F, FF, G), so the same letters can mean different volumes. In a true-to-size UK brand like Panache, a US 36L is a 36HH; the band number stays the same.
What size replaces a 36L in brands that don't use cup sizes?
SHEFIT, Kindred Bravely, ENELL, Under Armour, Nike size by their own charts (XS-XL or numeric) instead of band/cup, so a 36L doesn't carry over directly. Start from each brand's chart with your underbust and bust measurements.