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Size conversion

What Is a 38D in Other Brands?

Bra sizes are not standardized: the same label means different things brand to brand, so your 38D is a starting point, not a fixed size. A US 38D usually needs a 38DD in Victoria’s Secret, maps to a 38D in a true-to-size UK brand like Panache, and stays a 38D in Wacoal.

Your 38D in Victoria's Secret

38DD

Cups run a full cup small, so size up

Your 38D in Panache

38D

True-to-size UK sizing

Your 38D in Wacoal

38D

True to size, year after year

Every brand we track

Your 38D, brand by brand

Grouped by the sizing system each brand labels its cups in. Brands we stock link to their full lineup.

US

US-sized brands

BrandHow it runsYour 38D
ThirdLovein stockcups run generous38D
Wacoalin stocktrue to size38D
Glamorisein stocktrue to size38D
SHEFITin stock-Adjustable XS-6Luxe sizing rather than standard band/cup; size by the brand chart.
b.tempt'din stocktrue to size38D
Kindred Bravelyin stock-Uses XS-XXL nursing/maternity sizing rather than band/cup; size by the brand chart.
ENELLin stock-Uses numeric high-impact sizing (00-8) rather than band/cup; size by the brand chart.
Natoricups run small38D
Baliband runs large36D
Playtexband runs large36D
Maidenformtrue to size38D
Vanity Fairband runs large38D
Calvin Kleinband runs small38D
Victoria's Secretcups run small38DD
Brooksband runs small38D
Under Armour-Compression fit runs generous; XS-XL sizing rather than band/cup; size by the brand chart.
Nike-Generous fit; XS-XL sizing rather than band/cup; size by the brand chart.
Caciqueband runs large38D
Torridband runs large38D
UK

UK-sized brands (cups run D, DD, E, F, FF, G...)

BrandHow it runsYour 38D
Panachein stocktrue to size38D
Freyain stockband runs small38D
Elomiin stockcups run generous38D
Fantasiein stocktrue to size38D
Curvy Kateband runs small38D
Gossardtrue to size38D
Pour Moitrue to size38D
Goddesstrue to size38D
EU

EU-sized brands

BrandHow it runsYour 38D
Chantellecups run small38D
Simone Perelecups run small38D
PrimaDonnatrue to size38D
Marie Jotrue to size38D
Triumphband runs large38D
Anitatrue to size38D

Translations are guidance from cross-brand fit data, not a guarantee - fit also depends on breast shape and style. Cross-brand offset data v1-2026-05-28.

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38D sister sizes

Sister sizes hold the same cup volume on a different band. If the 38D cup fits but the band doesn’t, try:

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Brand Size Translator

Find your size across different brands

38D
Why sizes vary: Each brand uses different patterns, materials, and fit philosophies. A 34DD in Victoria's Secret fits differently than a 34DD in Panache.
ThirdLove
US
Half-cup sizing available; cups run slightly generous.
38D
Wacoal
US
True to size; consistent fit across decades.
38D
Panache
UK
UK sizing; true to size, consistent year over year.
38D
Freya
UK
UK sizing; bands run snug.
38D
Elomi
UK
UK plus-size full-bust; cups run generous.
38D
Glamorise
US
US full-figure; true to size.
38D
SHEFIT
US
Adjustable XS-6Luxe sizing rather than standard band/cup; size by the brand chart.
38D
b.tempt'd
US
Wacoal-family fit DNA; runs true to US sizing, lighter construction.
38D
Kindred Bravely
US
Uses XS-XXL nursing/maternity sizing rather than band/cup; size by the brand chart.
38D
ENELL
US
Uses numeric high-impact sizing (00-8) rather than band/cup; size by the brand chart.
38D
Natori
US
Cups run small; consider sizing up.
38D
Chantelle
EU
French sizing; cups run small.
38D
Bali
US
Bands run loose; consider sizing down.
36D
Playtex
US
Bands run large; size down in band.
36D
Maidenform
US
Generally true to size.
38D
Vanity Fair
US
Bands run slightly loose.
38D
Calvin Klein
US
Bands run slightly snug.
38D
Victoria's Secret
US
Cups run very small; size up a full cup.
38DD
Fantasie
UK
UK sizing; consistent fit.
38D
Curvy Kate
UK
UK sizing; bands run firm.
38D
Gossard
UK
UK sizing; classic fit.
38D
Pour Moi
UK
UK sizing; budget-friendly.
38D
Simone Perele
EU
French luxury; cups run small.
38D
PrimaDonna
EU
Belgian luxury; true EU sizing.
38D
Marie Jo
EU
Belgian; consistent fit.
38D
Triumph
EU
German; bands slightly generous.
38D
Anita
EU
German; strong post-surgery range.
38D
Brooks
US
Compression sports style; may run snug.
38D
Under Armour
US
Compression fit runs generous; XS-XL sizing rather than band/cup; size by the brand chart.
38D
Nike
US
Generous fit; XS-XL sizing rather than band/cup; size by the brand chart.
38D
Goddess
UK
UK sizing; strong plus-size range.
38D
Cacique
US
Lane Bryant's brand; bands run generous.
38D
Torrid
US
Plus-focused; bands run large.
38D

Common questions

38D conversion questions

What is a 38D in Victoria's Secret?
Victoria's Secret cups run about a full cup small, so a standard US 38D usually needs a 38DD there. If you already wear a 38D in Victoria's Secret, your size in a true-to-size brand is likely a cup smaller.
Which brands keep a 38D the same?
In true-to-size brands a US 38D stays a 38D: Wacoal, Panache, Glamorise, b.tempt'd, Maidenform, Fantasie, Gossard, Pour Moi, PrimaDonna, Marie Jo, Anita, Goddess. Fit can still vary by style, so treat the label as the starting point.
Do UK brands size a 38D differently from US brands?
UK brands label cups in a different sequence above D (D, DD, E, F, FF, G), so the same letters can mean different volumes. In a true-to-size UK brand like Panache, a US 38D is a 38D; the band number stays the same.
What size replaces a 38D in brands that don't use cup sizes?
SHEFIT, Kindred Bravely, ENELL, Under Armour, Nike size by their own charts (XS-XL or numeric) instead of band/cup, so a 38D doesn't carry over directly. Start from each brand's chart with your underbust and bust measurements.