Size conversion
What Is a 44B in Other Brands?
Bra sizes are not standardized: the same label means different things brand to brand, so your 44B is a starting point, not a fixed size. A US 44B usually needs a 44C in Victoria’s Secret, maps to a 44B in a true-to-size UK brand like Panache, and stays a 44B in Wacoal.
Your 44B in Victoria's Secret
44C
Cups run a full cup small, so size up
Your 44B in Panache
44B
True-to-size UK sizing
Your 44B in Wacoal
44B
True to size, year after year
Every brand we track
Your 44B, brand by brand
Grouped by the sizing system each brand labels its cups in. Brands we stock link to their full lineup.
US
US-sized brands
| Brand | How it runs | Your 44B → |
|---|---|---|
| ThirdLovein stock | cups run generous | 44B |
| Wacoalin stock | true to size | 44B |
| Glamorisein stock | true to size | 44B |
| SHEFITin stock | - | Adjustable XS-6Luxe sizing rather than standard band/cup; size by the brand chart. |
| b.tempt'din stock | true to size | 44B |
| Kindred Bravelyin stock | - | Uses XS-XXL nursing/maternity sizing rather than band/cup; size by the brand chart. |
| ENELLin stock | - | Uses numeric high-impact sizing (00-8) rather than band/cup; size by the brand chart. |
| Natori | cups run small | 44B |
| Bali | band runs large | 42B |
| Playtex | band runs large | 42B |
| Maidenform | true to size | 44B |
| Vanity Fair | band runs large | 44B |
| Calvin Klein | band runs small | 44B |
| Victoria's Secret | cups run small | 44C |
| Brooks | band runs small | 44B |
| Under Armour | - | Compression fit runs generous; XS-XL sizing rather than band/cup; size by the brand chart. |
| Nike | - | Generous fit; XS-XL sizing rather than band/cup; size by the brand chart. |
| Cacique | band runs large | 44B |
| Torrid | band runs large | 44B |
UK
UK-sized brands (cups run D, DD, E, F, FF, G...)
EU
EU-sized brands
| Brand | How it runs | Your 44B → |
|---|---|---|
| Chantelle | cups run small | 44B |
| Simone Perele | cups run small | 44B |
| PrimaDonna | true to size | 44B |
| Marie Jo | true to size | 44B |
| Triumph | band runs large | 44B |
| Anita | true to size | 44B |
Translations are guidance from cross-brand fit data, not a guarantee - fit also depends on breast shape and style. Cross-brand offset data v1-2026-05-28.
In stock now
Shop 44B now
Real bras we track in stock in 44B, with live prices.
Elomi
Cate Non Wired Soft Cup Bra: Latte
$69.00View →
Elomi
Cate Non Wired Soft Cup Bra: White
$69.00View →
Elomi
Cate Non Wired Soft Cup Bra: Black
$69.00View →
ThirdLove
24/7® Classic T-Shirt Bra: Soft-Pink
$65.00View →
ThirdLove
24/7® Classic T-Shirt Bra: Sienna
$65.00View →
ThirdLove
24/7® Classic T-Shirt Bra: Mocha
$65.00View →
ThirdLove
24/7® Classic T-Shirt Bra: Espresso
$65.00View →
ThirdLove
24/7® Classic T-Shirt Bra: Black
$65.00View →
44B sister sizes
Sister sizes hold the same cup volume on a different band. If the 44B cup fits but the band doesn’t, try:
Interactive
Try your own size
Not a 44B? Enter any size to see it in every brand. Your size never leaves your browser.
Brand Size Translator
Find your size across different brands
44B
Why sizes vary: Each brand uses different patterns, materials, and fit philosophies. A 34DD in Victoria's Secret fits differently than a 34DD in Panache.
ThirdLove
US
Half-cup sizing available; cups run slightly generous.
44B
Wacoal
US
True to size; consistent fit across decades.
44B
Panache
UK
UK sizing; true to size, consistent year over year.
44B
Freya
UK
UK sizing; bands run snug.
44B
Elomi
UK
UK plus-size full-bust; cups run generous.
44B
Glamorise
US
US full-figure; true to size.
44B
SHEFIT
US
Adjustable XS-6Luxe sizing rather than standard band/cup; size by the brand chart.
44B
b.tempt'd
US
Wacoal-family fit DNA; runs true to US sizing, lighter construction.
44B
Kindred Bravely
US
Uses XS-XXL nursing/maternity sizing rather than band/cup; size by the brand chart.
44B
ENELL
US
Uses numeric high-impact sizing (00-8) rather than band/cup; size by the brand chart.
44B
Natori
US
Cups run small; consider sizing up.
44B
Chantelle
EU
French sizing; cups run small.
44B
Bali
US
Bands run loose; consider sizing down.
42B
Playtex
US
Bands run large; size down in band.
42B
Maidenform
US
Generally true to size.
44B
Vanity Fair
US
Bands run slightly loose.
44B
Calvin Klein
US
Bands run slightly snug.
44B
Victoria's Secret
US
Cups run very small; size up a full cup.
44C
Fantasie
UK
UK sizing; consistent fit.
44B
Curvy Kate
UK
UK sizing; bands run firm.
44B
Gossard
UK
UK sizing; classic fit.
44B
Pour Moi
UK
UK sizing; budget-friendly.
44B
Simone Perele
EU
French luxury; cups run small.
44B
PrimaDonna
EU
Belgian luxury; true EU sizing.
44B
Marie Jo
EU
Belgian; consistent fit.
44B
Triumph
EU
German; bands slightly generous.
44B
Anita
EU
German; strong post-surgery range.
44B
Brooks
US
Compression sports style; may run snug.
44B
Under Armour
US
Compression fit runs generous; XS-XL sizing rather than band/cup; size by the brand chart.
44B
Nike
US
Generous fit; XS-XL sizing rather than band/cup; size by the brand chart.
44B
Goddess
UK
UK sizing; strong plus-size range.
44B
Cacique
US
Lane Bryant's brand; bands run generous.
44B
Torrid
US
Plus-focused; bands run large.
44B
Common questions
44B conversion questions
- What is a 44B in Victoria's Secret?
- Victoria's Secret cups run about a full cup small, so a standard US 44B usually needs a 44C there. If you already wear a 44B in Victoria's Secret, your size in a true-to-size brand is likely a cup smaller.
- Which brands keep a 44B the same?
- In true-to-size brands a US 44B stays a 44B: Wacoal, Panache, Glamorise, b.tempt'd, Maidenform, Fantasie, Gossard, Pour Moi, PrimaDonna, Marie Jo, Anita, Goddess. Fit can still vary by style, so treat the label as the starting point.
- Do UK brands size a 44B differently from US brands?
- UK brands label cups in a different sequence above D (D, DD, E, F, FF, G), so the same letters can mean different volumes. In a true-to-size UK brand like Panache, a US 44B is a 44B; the band number stays the same.
- What size replaces a 44B in brands that don't use cup sizes?
- SHEFIT, Kindred Bravely, ENELL, Under Armour, Nike size by their own charts (XS-XL or numeric) instead of band/cup, so a 44B doesn't carry over directly. Start from each brand's chart with your underbust and bust measurements.