Size conversion
What Is a 44C in Other Brands?
Bra sizes are not standardized: the same label means different things brand to brand, so your 44C is a starting point, not a fixed size. A US 44C usually needs a 44D in Victoria’s Secret, maps to a 44C in a true-to-size UK brand like Panache, and stays a 44C in Wacoal.
Your 44C in Victoria's Secret
44D
Cups run a full cup small, so size up
Your 44C in Panache
44C
True-to-size UK sizing
Your 44C in Wacoal
44C
True to size, year after year
Every brand we track
Your 44C, brand by brand
Grouped by the sizing system each brand labels its cups in. Brands we stock link to their full lineup.
US
US-sized brands
| Brand | How it runs | Your 44C → |
|---|---|---|
| ThirdLovein stock | cups run generous | 44C |
| Wacoalin stock | true to size | 44C |
| Glamorisein stock | true to size | 44C |
| SHEFITin stock | - | Adjustable XS-6Luxe sizing rather than standard band/cup; size by the brand chart. |
| b.tempt'din stock | true to size | 44C |
| Kindred Bravelyin stock | - | Uses XS-XXL nursing/maternity sizing rather than band/cup; size by the brand chart. |
| ENELLin stock | - | Uses numeric high-impact sizing (00-8) rather than band/cup; size by the brand chart. |
| Natori | cups run small | 44C |
| Bali | band runs large | 42C |
| Playtex | band runs large | 42C |
| Maidenform | true to size | 44C |
| Vanity Fair | band runs large | 44C |
| Calvin Klein | band runs small | 44C |
| Victoria's Secret | cups run small | 44D |
| Brooks | band runs small | 44C |
| Under Armour | - | Compression fit runs generous; XS-XL sizing rather than band/cup; size by the brand chart. |
| Nike | - | Generous fit; XS-XL sizing rather than band/cup; size by the brand chart. |
| Cacique | band runs large | 44C |
| Torrid | band runs large | 44C |
UK
UK-sized brands (cups run D, DD, E, F, FF, G...)
EU
EU-sized brands
| Brand | How it runs | Your 44C → |
|---|---|---|
| Chantelle | cups run small | 44C |
| Simone Perele | cups run small | 44C |
| PrimaDonna | true to size | 44C |
| Marie Jo | true to size | 44C |
| Triumph | band runs large | 44C |
| Anita | true to size | 44C |
Translations are guidance from cross-brand fit data, not a guarantee - fit also depends on breast shape and style. Cross-brand offset data v1-2026-05-28.
In stock now
Shop 44C now
Real bras we track in stock in 44C, with live prices.
Elomi
Cate Non Wired Soft Cup Bra: Latte
$69.00View →
Elomi
Cate Non Wired Soft Cup Bra: White
$69.00View →
Elomi
Cate Non Wired Soft Cup Bra: Black
$69.00View →
Wacoal
Bodysuede Ultra Full Figure Seamless Underwire Bra: Sand
$60.00View →
Wacoal
Visual Effects Minimizer Bra: Sand
$74.00View →
Wacoal
Visual Effects Minimizer Bra: Roebuck
$74.00View →
Wacoal
Visual Effects Minimizer Bra: Black
$74.00View →
Wacoal
Awareness Underwire Bra: Sand
$72.00View →
44C sister sizes
Sister sizes hold the same cup volume on a different band. If the 44C cup fits but the band doesn’t, try:
Interactive
Try your own size
Not a 44C? Enter any size to see it in every brand. Your size never leaves your browser.
Brand Size Translator
Find your size across different brands
44C
Why sizes vary: Each brand uses different patterns, materials, and fit philosophies. A 34DD in Victoria's Secret fits differently than a 34DD in Panache.
ThirdLove
US
Half-cup sizing available; cups run slightly generous.
44C
Wacoal
US
True to size; consistent fit across decades.
44C
Panache
UK
UK sizing; true to size, consistent year over year.
44C
Freya
UK
UK sizing; bands run snug.
44C
Elomi
UK
UK plus-size full-bust; cups run generous.
44C
Glamorise
US
US full-figure; true to size.
44C
SHEFIT
US
Adjustable XS-6Luxe sizing rather than standard band/cup; size by the brand chart.
44C
b.tempt'd
US
Wacoal-family fit DNA; runs true to US sizing, lighter construction.
44C
Kindred Bravely
US
Uses XS-XXL nursing/maternity sizing rather than band/cup; size by the brand chart.
44C
ENELL
US
Uses numeric high-impact sizing (00-8) rather than band/cup; size by the brand chart.
44C
Natori
US
Cups run small; consider sizing up.
44C
Chantelle
EU
French sizing; cups run small.
44C
Bali
US
Bands run loose; consider sizing down.
42C
Playtex
US
Bands run large; size down in band.
42C
Maidenform
US
Generally true to size.
44C
Vanity Fair
US
Bands run slightly loose.
44C
Calvin Klein
US
Bands run slightly snug.
44C
Victoria's Secret
US
Cups run very small; size up a full cup.
44D
Fantasie
UK
UK sizing; consistent fit.
44C
Curvy Kate
UK
UK sizing; bands run firm.
44C
Gossard
UK
UK sizing; classic fit.
44C
Pour Moi
UK
UK sizing; budget-friendly.
44C
Simone Perele
EU
French luxury; cups run small.
44C
PrimaDonna
EU
Belgian luxury; true EU sizing.
44C
Marie Jo
EU
Belgian; consistent fit.
44C
Triumph
EU
German; bands slightly generous.
44C
Anita
EU
German; strong post-surgery range.
44C
Brooks
US
Compression sports style; may run snug.
44C
Under Armour
US
Compression fit runs generous; XS-XL sizing rather than band/cup; size by the brand chart.
44C
Nike
US
Generous fit; XS-XL sizing rather than band/cup; size by the brand chart.
44C
Goddess
UK
UK sizing; strong plus-size range.
44C
Cacique
US
Lane Bryant's brand; bands run generous.
44C
Torrid
US
Plus-focused; bands run large.
44C
Common questions
44C conversion questions
- What is a 44C in Victoria's Secret?
- Victoria's Secret cups run about a full cup small, so a standard US 44C usually needs a 44D there. If you already wear a 44C in Victoria's Secret, your size in a true-to-size brand is likely a cup smaller.
- Which brands keep a 44C the same?
- In true-to-size brands a US 44C stays a 44C: Wacoal, Panache, Glamorise, b.tempt'd, Maidenform, Fantasie, Gossard, Pour Moi, PrimaDonna, Marie Jo, Anita, Goddess. Fit can still vary by style, so treat the label as the starting point.
- Do UK brands size a 44C differently from US brands?
- UK brands label cups in a different sequence above D (D, DD, E, F, FF, G), so the same letters can mean different volumes. In a true-to-size UK brand like Panache, a US 44C is a 44C; the band number stays the same.
- What size replaces a 44C in brands that don't use cup sizes?
- SHEFIT, Kindred Bravely, ENELL, Under Armour, Nike size by their own charts (XS-XL or numeric) instead of band/cup, so a 44C doesn't carry over directly. Start from each brand's chart with your underbust and bust measurements.