Size conversion
What Is a 44D in Other Brands?
Bra sizes are not standardized: the same label means different things brand to brand, so your 44D is a starting point, not a fixed size. A US 44D usually needs a 44DD in Victoria’s Secret, maps to a 44D in a true-to-size UK brand like Panache, and stays a 44D in Wacoal.
Your 44D in Victoria's Secret
44DD
Cups run a full cup small, so size up
Your 44D in Panache
44D
True-to-size UK sizing
Your 44D in Wacoal
44D
True to size, year after year
Every brand we track
Your 44D, brand by brand
Grouped by the sizing system each brand labels its cups in. Brands we stock link to their full lineup.
US-sized brands
| Brand | How it runs | Your 44D → |
|---|---|---|
| ThirdLovein stock | cups run generous | 44D |
| Wacoalin stock | true to size | 44D |
| Glamorisein stock | true to size | 44D |
| SHEFITin stock | - | Adjustable XS-6Luxe sizing rather than standard band/cup; size by the brand chart. |
| b.tempt'din stock | true to size | 44D |
| Kindred Bravelyin stock | - | Uses XS-XXL nursing/maternity sizing rather than band/cup; size by the brand chart. |
| ENELLin stock | - | Uses numeric high-impact sizing (00-8) rather than band/cup; size by the brand chart. |
| Natori | cups run small | 44D |
| Bali | band runs large | 42D |
| Playtex | band runs large | 42D |
| Maidenform | true to size | 44D |
| Vanity Fair | band runs large | 44D |
| Calvin Klein | band runs small | 44D |
| Victoria's Secret | cups run small | 44DD |
| Brooks | band runs small | 44D |
| Under Armour | - | Compression fit runs generous; XS-XL sizing rather than band/cup; size by the brand chart. |
| Nike | - | Generous fit; XS-XL sizing rather than band/cup; size by the brand chart. |
| Cacique | band runs large | 44D |
| Torrid | band runs large | 44D |
UK-sized brands (cups run D, DD, E, F, FF, G...)
EU-sized brands
| Brand | How it runs | Your 44D → |
|---|---|---|
| Chantelle | cups run small | 44D |
| Simone Perele | cups run small | 44D |
| PrimaDonna | true to size | 44D |
| Marie Jo | true to size | 44D |
| Triumph | band runs large | 44D |
| Anita | true to size | 44D |
Translations are guidance from cross-brand fit data, not a guarantee - fit also depends on breast shape and style. Cross-brand offset data v1-2026-05-28.
In stock now
Shop 44D now
Real bras we track in stock in 44D, with live prices.

Elomi
Cate Non Wired Soft Cup Bra: Latte

Elomi
Energise Sports Bra: Navy Geo

Elomi
Energise Sports Bra: White

Elomi
Energise Sports Bra: Nude

Elomi
Energise Sports Bra: Navy

Elomi
Energise Sports Bra: Black

Elomi
Lucie Stretch Plunge Bra: Pale Blush

Elomi
Lucie Stretch Plunge Bra: Black
44D sister sizes
Sister sizes hold the same cup volume on a different band. If the 44D cup fits but the band doesn’t, try:
Interactive
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Brand Size Translator
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Common questions
44D conversion questions
- What is a 44D in Victoria's Secret?
- Victoria's Secret cups run about a full cup small, so a standard US 44D usually needs a 44DD there. If you already wear a 44D in Victoria's Secret, your size in a true-to-size brand is likely a cup smaller.
- Which brands keep a 44D the same?
- In true-to-size brands a US 44D stays a 44D: Wacoal, Panache, Glamorise, b.tempt'd, Maidenform, Fantasie, Gossard, Pour Moi, PrimaDonna, Marie Jo, Anita, Goddess. Fit can still vary by style, so treat the label as the starting point.
- Do UK brands size a 44D differently from US brands?
- UK brands label cups in a different sequence above D (D, DD, E, F, FF, G), so the same letters can mean different volumes. In a true-to-size UK brand like Panache, a US 44D is a 44D; the band number stays the same.
- What size replaces a 44D in brands that don't use cup sizes?
- SHEFIT, Kindred Bravely, ENELL, Under Armour, Nike size by their own charts (XS-XL or numeric) instead of band/cup, so a 44D doesn't carry over directly. Start from each brand's chart with your underbust and bust measurements.