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Size conversion

What Is a 44D in Other Brands?

Bra sizes are not standardized: the same label means different things brand to brand, so your 44D is a starting point, not a fixed size. A US 44D usually needs a 44DD in Victoria’s Secret, maps to a 44D in a true-to-size UK brand like Panache, and stays a 44D in Wacoal.

Your 44D in Victoria's Secret

44DD

Cups run a full cup small, so size up

Your 44D in Panache

44D

True-to-size UK sizing

Your 44D in Wacoal

44D

True to size, year after year

Every brand we track

Your 44D, brand by brand

Grouped by the sizing system each brand labels its cups in. Brands we stock link to their full lineup.

US

US-sized brands

BrandHow it runsYour 44D
ThirdLovein stockcups run generous44D
Wacoalin stocktrue to size44D
Glamorisein stocktrue to size44D
SHEFITin stock-Adjustable XS-6Luxe sizing rather than standard band/cup; size by the brand chart.
b.tempt'din stocktrue to size44D
Kindred Bravelyin stock-Uses XS-XXL nursing/maternity sizing rather than band/cup; size by the brand chart.
ENELLin stock-Uses numeric high-impact sizing (00-8) rather than band/cup; size by the brand chart.
Natoricups run small44D
Baliband runs large42D
Playtexband runs large42D
Maidenformtrue to size44D
Vanity Fairband runs large44D
Calvin Kleinband runs small44D
Victoria's Secretcups run small44DD
Brooksband runs small44D
Under Armour-Compression fit runs generous; XS-XL sizing rather than band/cup; size by the brand chart.
Nike-Generous fit; XS-XL sizing rather than band/cup; size by the brand chart.
Caciqueband runs large44D
Torridband runs large44D
UK

UK-sized brands (cups run D, DD, E, F, FF, G...)

BrandHow it runsYour 44D
Panachein stocktrue to size44D
Freyain stockband runs small44D
Elomiin stockcups run generous44D
Fantasiein stocktrue to size44D
Curvy Kateband runs small44D
Gossardtrue to size44D
Pour Moitrue to size44D
Goddesstrue to size44D
EU

EU-sized brands

BrandHow it runsYour 44D
Chantellecups run small44D
Simone Perelecups run small44D
PrimaDonnatrue to size44D
Marie Jotrue to size44D
Triumphband runs large44D
Anitatrue to size44D

Translations are guidance from cross-brand fit data, not a guarantee - fit also depends on breast shape and style. Cross-brand offset data v1-2026-05-28.

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44D sister sizes

Sister sizes hold the same cup volume on a different band. If the 44D cup fits but the band doesn’t, try:

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Brand Size Translator

Find your size across different brands

44D
Why sizes vary: Each brand uses different patterns, materials, and fit philosophies. A 34DD in Victoria's Secret fits differently than a 34DD in Panache.
ThirdLove
US
Half-cup sizing available; cups run slightly generous.
44D
Wacoal
US
True to size; consistent fit across decades.
44D
Panache
UK
UK sizing; true to size, consistent year over year.
44D
Freya
UK
UK sizing; bands run snug.
44D
Elomi
UK
UK plus-size full-bust; cups run generous.
44D
Glamorise
US
US full-figure; true to size.
44D
SHEFIT
US
Adjustable XS-6Luxe sizing rather than standard band/cup; size by the brand chart.
44D
b.tempt'd
US
Wacoal-family fit DNA; runs true to US sizing, lighter construction.
44D
Kindred Bravely
US
Uses XS-XXL nursing/maternity sizing rather than band/cup; size by the brand chart.
44D
ENELL
US
Uses numeric high-impact sizing (00-8) rather than band/cup; size by the brand chart.
44D
Natori
US
Cups run small; consider sizing up.
44D
Chantelle
EU
French sizing; cups run small.
44D
Bali
US
Bands run loose; consider sizing down.
42D
Playtex
US
Bands run large; size down in band.
42D
Maidenform
US
Generally true to size.
44D
Vanity Fair
US
Bands run slightly loose.
44D
Calvin Klein
US
Bands run slightly snug.
44D
Victoria's Secret
US
Cups run very small; size up a full cup.
44DD
Fantasie
UK
UK sizing; consistent fit.
44D
Curvy Kate
UK
UK sizing; bands run firm.
44D
Gossard
UK
UK sizing; classic fit.
44D
Pour Moi
UK
UK sizing; budget-friendly.
44D
Simone Perele
EU
French luxury; cups run small.
44D
PrimaDonna
EU
Belgian luxury; true EU sizing.
44D
Marie Jo
EU
Belgian; consistent fit.
44D
Triumph
EU
German; bands slightly generous.
44D
Anita
EU
German; strong post-surgery range.
44D
Brooks
US
Compression sports style; may run snug.
44D
Under Armour
US
Compression fit runs generous; XS-XL sizing rather than band/cup; size by the brand chart.
44D
Nike
US
Generous fit; XS-XL sizing rather than band/cup; size by the brand chart.
44D
Goddess
UK
UK sizing; strong plus-size range.
44D
Cacique
US
Lane Bryant's brand; bands run generous.
44D
Torrid
US
Plus-focused; bands run large.
44D

Common questions

44D conversion questions

What is a 44D in Victoria's Secret?
Victoria's Secret cups run about a full cup small, so a standard US 44D usually needs a 44DD there. If you already wear a 44D in Victoria's Secret, your size in a true-to-size brand is likely a cup smaller.
Which brands keep a 44D the same?
In true-to-size brands a US 44D stays a 44D: Wacoal, Panache, Glamorise, b.tempt'd, Maidenform, Fantasie, Gossard, Pour Moi, PrimaDonna, Marie Jo, Anita, Goddess. Fit can still vary by style, so treat the label as the starting point.
Do UK brands size a 44D differently from US brands?
UK brands label cups in a different sequence above D (D, DD, E, F, FF, G), so the same letters can mean different volumes. In a true-to-size UK brand like Panache, a US 44D is a 44D; the band number stays the same.
What size replaces a 44D in brands that don't use cup sizes?
SHEFIT, Kindred Bravely, ENELL, Under Armour, Nike size by their own charts (XS-XL or numeric) instead of band/cup, so a 44D doesn't carry over directly. Start from each brand's chart with your underbust and bust measurements.