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Size conversion

What Is a 44M in Other Brands?

Bra sizes are not standardized: the same label means different things brand to brand, so your 44M is a starting point, not a fixed size. A US 44M usually needs a 44N in Victoria’s Secret, maps to a 44J in a true-to-size UK brand like Panache, and stays a 44M in Wacoal.

Your 44M in Victoria's Secret

44N

Cups run a full cup small, so size up

Your 44M in Panache

44J

True-to-size UK sizing

Your 44M in Wacoal

44M

True to size, year after year

Every brand we track

Your 44M, brand by brand

Grouped by the sizing system each brand labels its cups in. Brands we stock link to their full lineup.

US

US-sized brands

BrandHow it runsYour 44M
ThirdLovein stockcups run generous44M
Wacoalin stocktrue to size44M
Glamorisein stocktrue to size44M
SHEFITin stock-Adjustable XS-6Luxe sizing rather than standard band/cup; size by the brand chart.
b.tempt'din stocktrue to size44M
Kindred Bravelyin stock-Uses XS-XXL nursing/maternity sizing rather than band/cup; size by the brand chart.
ENELLin stock-Uses numeric high-impact sizing (00-8) rather than band/cup; size by the brand chart.
Natoricups run small44M
Baliband runs large42M
Playtexband runs large42M
Maidenformtrue to size44M
Vanity Fairband runs large44M
Calvin Kleinband runs small44M
Victoria's Secretcups run small44N
Brooksband runs small44M
Under Armour-Compression fit runs generous; XS-XL sizing rather than band/cup; size by the brand chart.
Nike-Generous fit; XS-XL sizing rather than band/cup; size by the brand chart.
Caciqueband runs large44M
Torridband runs large44M
UK

UK-sized brands (cups run D, DD, E, F, FF, G...)

BrandHow it runsYour 44M
Panachein stocktrue to size44J
Freyain stockband runs small44J
Elomiin stockcups run generous44J
Fantasiein stocktrue to size44J
Curvy Kateband runs small44J
Gossardtrue to size44J
Pour Moitrue to size44J
Goddesstrue to size44J
EU

EU-sized brands

BrandHow it runsYour 44M
Chantellecups run small44M
Simone Perelecups run small44M
PrimaDonnatrue to size44M
Marie Jotrue to size44M
Triumphband runs large44M
Anitatrue to size44M

Translations are guidance from cross-brand fit data, not a guarantee - fit also depends on breast shape and style. Cross-brand offset data v1-2026-05-28.

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44M sister sizes

Sister sizes hold the same cup volume on a different band. If the 44M cup fits but the band doesn’t, try:

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Brand Size Translator

Find your size across different brands

44M
Why sizes vary: Each brand uses different patterns, materials, and fit philosophies. A 34DD in Victoria's Secret fits differently than a 34DD in Panache.
ThirdLove
US
Half-cup sizing available; cups run slightly generous.
44M
Wacoal
US
True to size; consistent fit across decades.
44M
Panache
UK
UK sizing; true to size, consistent year over year.
44J
Freya
UK
UK sizing; bands run snug.
44J
Elomi
UK
UK plus-size full-bust; cups run generous.
44J
Glamorise
US
US full-figure; true to size.
44M
SHEFIT
US
Adjustable XS-6Luxe sizing rather than standard band/cup; size by the brand chart.
44M
b.tempt'd
US
Wacoal-family fit DNA; runs true to US sizing, lighter construction.
44M
Kindred Bravely
US
Uses XS-XXL nursing/maternity sizing rather than band/cup; size by the brand chart.
44M
ENELL
US
Uses numeric high-impact sizing (00-8) rather than band/cup; size by the brand chart.
44M
Natori
US
Cups run small; consider sizing up.
44M
Chantelle
EU
French sizing; cups run small.
44M
Bali
US
Bands run loose; consider sizing down.
42M
Playtex
US
Bands run large; size down in band.
42M
Maidenform
US
Generally true to size.
44M
Vanity Fair
US
Bands run slightly loose.
44M
Calvin Klein
US
Bands run slightly snug.
44M
Victoria's Secret
US
Cups run very small; size up a full cup.
44N
Fantasie
UK
UK sizing; consistent fit.
44J
Curvy Kate
UK
UK sizing; bands run firm.
44J
Gossard
UK
UK sizing; classic fit.
44J
Pour Moi
UK
UK sizing; budget-friendly.
44J
Simone Perele
EU
French luxury; cups run small.
44M
PrimaDonna
EU
Belgian luxury; true EU sizing.
44M
Marie Jo
EU
Belgian; consistent fit.
44M
Triumph
EU
German; bands slightly generous.
44M
Anita
EU
German; strong post-surgery range.
44M
Brooks
US
Compression sports style; may run snug.
44M
Under Armour
US
Compression fit runs generous; XS-XL sizing rather than band/cup; size by the brand chart.
44M
Nike
US
Generous fit; XS-XL sizing rather than band/cup; size by the brand chart.
44M
Goddess
UK
UK sizing; strong plus-size range.
44J
Cacique
US
Lane Bryant's brand; bands run generous.
44M
Torrid
US
Plus-focused; bands run large.
44M

Common questions

44M conversion questions

What is a 44M in Victoria's Secret?
Victoria's Secret cups run about a full cup small, so a standard US 44M usually needs a 44N there. If you already wear a 44M in Victoria's Secret, your size in a true-to-size brand is likely a cup smaller.
Which brands keep a 44M the same?
In true-to-size brands a US 44M stays a 44M: Wacoal, Panache, Glamorise, b.tempt'd, Maidenform, Fantasie, Gossard, Pour Moi, PrimaDonna, Marie Jo, Anita, Goddess. Fit can still vary by style, so treat the label as the starting point.
Do UK brands size a 44M differently from US brands?
UK brands label cups in a different sequence above D (D, DD, E, F, FF, G), so the same letters can mean different volumes. In a true-to-size UK brand like Panache, a US 44M is a 44J; the band number stays the same.
What size replaces a 44M in brands that don't use cup sizes?
SHEFIT, Kindred Bravely, ENELL, Under Armour, Nike size by their own charts (XS-XL or numeric) instead of band/cup, so a 44M doesn't carry over directly. Start from each brand's chart with your underbust and bust measurements.