Size conversion
What Is a 28H in Other Brands?
Bra sizes are not standardized: the same label means different things brand to brand, so your 28H is a starting point, not a fixed size. A US 28H usually needs a 28I in Victoria’s Secret, maps to a 28FF in a true-to-size UK brand like Panache, and stays a 28H in Wacoal.
Your 28H in Victoria's Secret
28I
Cups run a full cup small, so size up
Your 28H in Panache
28FF
True-to-size UK sizing
Your 28H in Wacoal
28H
True to size, year after year
Every brand we track
Your 28H, brand by brand
Grouped by the sizing system each brand labels its cups in. Brands we stock link to their full lineup.
US
US-sized brands
| Brand | How it runs | Your 28H → |
|---|---|---|
| ThirdLovein stock | cups run generous | 28H |
| Wacoalin stock | true to size | 28H |
| Glamorisein stock | true to size | 28H |
| SHEFITin stock | - | Adjustable XS-6Luxe sizing rather than standard band/cup; size by the brand chart. |
| b.tempt'din stock | true to size | 28H |
| Kindred Bravelyin stock | - | Uses XS-XXL nursing/maternity sizing rather than band/cup; size by the brand chart. |
| ENELLin stock | - | Uses numeric high-impact sizing (00-8) rather than band/cup; size by the brand chart. |
| Natori | cups run small | 28H |
| Bali | band runs large | 26H |
| Playtex | band runs large | 26H |
| Maidenform | true to size | 28H |
| Vanity Fair | band runs large | 28H |
| Calvin Klein | band runs small | 28H |
| Victoria's Secret | cups run small | 28I |
| Brooks | band runs small | 28H |
| Under Armour | - | Compression fit runs generous; XS-XL sizing rather than band/cup; size by the brand chart. |
| Nike | - | Generous fit; XS-XL sizing rather than band/cup; size by the brand chart. |
| Cacique | band runs large | 28H |
| Torrid | band runs large | 28H |
UK
UK-sized brands (cups run D, DD, E, F, FF, G...)
EU
EU-sized brands
| Brand | How it runs | Your 28H → |
|---|---|---|
| Chantelle | cups run small | 28H |
| Simone Perele | cups run small | 28H |
| PrimaDonna | true to size | 28H |
| Marie Jo | true to size | 28H |
| Triumph | band runs large | 28H |
| Anita | true to size | 28H |
Translations are guidance from cross-brand fit data, not a guarantee - fit also depends on breast shape and style. Cross-brand offset data v1-2026-05-28.
In stock now
Shop 28H now
Real bras we track in stock in 28H, with live prices.
Freya
Offbeat Padded Half Cup Bra: Black
$66.00View →
Freya
Offbeat Plunge Bra: Rosehip
$66.00View →
Freya
Offbeat Side Support Bra: Rosehip
$68.00View →
Freya
Offbeat Molded Bra: Rosehip
$70.00View →
Freya
Starlight Side Support Balcony Bra: Caramel
$66.00View →
Freya
Starlight Side Support Balcony Bra: Black
$66.00View →
Freya
Starlight Molded Bra: Rosewater
$72.00View →
Freya
Starlight Molded Bra: Caramel
$72.00View →
28H sister sizes
Sister sizes hold the same cup volume on a different band. If the 28H cup fits but the band doesn’t, try:
Interactive
Try your own size
Not a 28H? Enter any size to see it in every brand. Your size never leaves your browser.
Brand Size Translator
Find your size across different brands
28H
Why sizes vary: Each brand uses different patterns, materials, and fit philosophies. A 34DD in Victoria's Secret fits differently than a 34DD in Panache.
ThirdLove
US
Half-cup sizing available; cups run slightly generous.
28H
Wacoal
US
True to size; consistent fit across decades.
28H
Panache
UK
UK sizing; true to size, consistent year over year.
28FF
Freya
UK
UK sizing; bands run snug.
28FF
Elomi
UK
UK plus-size full-bust; cups run generous.
28FF
Glamorise
US
US full-figure; true to size.
28H
SHEFIT
US
Adjustable XS-6Luxe sizing rather than standard band/cup; size by the brand chart.
28H
b.tempt'd
US
Wacoal-family fit DNA; runs true to US sizing, lighter construction.
28H
Kindred Bravely
US
Uses XS-XXL nursing/maternity sizing rather than band/cup; size by the brand chart.
28H
ENELL
US
Uses numeric high-impact sizing (00-8) rather than band/cup; size by the brand chart.
28H
Natori
US
Cups run small; consider sizing up.
28H
Chantelle
EU
French sizing; cups run small.
28H
Bali
US
Bands run loose; consider sizing down.
26H
Playtex
US
Bands run large; size down in band.
26H
Maidenform
US
Generally true to size.
28H
Vanity Fair
US
Bands run slightly loose.
28H
Calvin Klein
US
Bands run slightly snug.
28H
Victoria's Secret
US
Cups run very small; size up a full cup.
28I
Fantasie
UK
UK sizing; consistent fit.
28FF
Curvy Kate
UK
UK sizing; bands run firm.
28FF
Gossard
UK
UK sizing; classic fit.
28FF
Pour Moi
UK
UK sizing; budget-friendly.
28FF
Simone Perele
EU
French luxury; cups run small.
28H
PrimaDonna
EU
Belgian luxury; true EU sizing.
28H
Marie Jo
EU
Belgian; consistent fit.
28H
Triumph
EU
German; bands slightly generous.
28H
Anita
EU
German; strong post-surgery range.
28H
Brooks
US
Compression sports style; may run snug.
28H
Under Armour
US
Compression fit runs generous; XS-XL sizing rather than band/cup; size by the brand chart.
28H
Nike
US
Generous fit; XS-XL sizing rather than band/cup; size by the brand chart.
28H
Goddess
UK
UK sizing; strong plus-size range.
28FF
Cacique
US
Lane Bryant's brand; bands run generous.
28H
Torrid
US
Plus-focused; bands run large.
28H
Common questions
28H conversion questions
- What is a 28H in Victoria's Secret?
- Victoria's Secret cups run about a full cup small, so a standard US 28H usually needs a 28I there. If you already wear a 28H in Victoria's Secret, your size in a true-to-size brand is likely a cup smaller.
- Which brands keep a 28H the same?
- In true-to-size brands a US 28H stays a 28H: Wacoal, Panache, Glamorise, b.tempt'd, Maidenform, Fantasie, Gossard, Pour Moi, PrimaDonna, Marie Jo, Anita, Goddess. Fit can still vary by style, so treat the label as the starting point.
- Do UK brands size a 28H differently from US brands?
- UK brands label cups in a different sequence above D (D, DD, E, F, FF, G), so the same letters can mean different volumes. In a true-to-size UK brand like Panache, a US 28H is a 28FF; the band number stays the same.
- What size replaces a 28H in brands that don't use cup sizes?
- SHEFIT, Kindred Bravely, ENELL, Under Armour, Nike size by their own charts (XS-XL or numeric) instead of band/cup, so a 28H doesn't carry over directly. Start from each brand's chart with your underbust and bust measurements.