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Size conversion

What Is a 30G in Other Brands?

Bra sizes are not standardized: the same label means different things brand to brand, so your 30G is a starting point, not a fixed size. A US 30G usually needs a 30H in Victoria’s Secret, maps to a 30F in a true-to-size UK brand like Panache, and stays a 30G in Wacoal.

Your 30G in Victoria's Secret

30H

Cups run a full cup small, so size up

Your 30G in Panache

30F

True-to-size UK sizing

Your 30G in Wacoal

30G

True to size, year after year

Every brand we track

Your 30G, brand by brand

Grouped by the sizing system each brand labels its cups in. Brands we stock link to their full lineup.

US

US-sized brands

BrandHow it runsYour 30G
ThirdLovein stockcups run generous30G
Wacoalin stocktrue to size30G
Glamorisein stocktrue to size30G
SHEFITin stock-Adjustable XS-6Luxe sizing rather than standard band/cup; size by the brand chart.
b.tempt'din stocktrue to size30G
Kindred Bravelyin stock-Uses XS-XXL nursing/maternity sizing rather than band/cup; size by the brand chart.
ENELLin stock-Uses numeric high-impact sizing (00-8) rather than band/cup; size by the brand chart.
Natoricups run small30G
Baliband runs large28G
Playtexband runs large28G
Maidenformtrue to size30G
Vanity Fairband runs large30G
Calvin Kleinband runs small30G
Victoria's Secretcups run small30H
Brooksband runs small30G
Under Armour-Compression fit runs generous; XS-XL sizing rather than band/cup; size by the brand chart.
Nike-Generous fit; XS-XL sizing rather than band/cup; size by the brand chart.
Caciqueband runs large30G
Torridband runs large30G
UK

UK-sized brands (cups run D, DD, E, F, FF, G...)

BrandHow it runsYour 30G
Panachein stocktrue to size30F
Freyain stockband runs small30F
Elomiin stockcups run generous30F
Fantasiein stocktrue to size30F
Curvy Kateband runs small30F
Gossardtrue to size30F
Pour Moitrue to size30F
Goddesstrue to size30F
EU

EU-sized brands

BrandHow it runsYour 30G
Chantellecups run small30G
Simone Perelecups run small30G
PrimaDonnatrue to size30G
Marie Jotrue to size30G
Triumphband runs large30G
Anitatrue to size30G

Translations are guidance from cross-brand fit data, not a guarantee - fit also depends on breast shape and style. Cross-brand offset data v1-2026-05-28.

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30G sister sizes

Sister sizes hold the same cup volume on a different band. If the 30G cup fits but the band doesn’t, try:

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Brand Size Translator

Find your size across different brands

30G
Why sizes vary: Each brand uses different patterns, materials, and fit philosophies. A 34DD in Victoria's Secret fits differently than a 34DD in Panache.
ThirdLove
US
Half-cup sizing available; cups run slightly generous.
30G
Wacoal
US
True to size; consistent fit across decades.
30G
Panache
UK
UK sizing; true to size, consistent year over year.
30F
Freya
UK
UK sizing; bands run snug.
30F
Elomi
UK
UK plus-size full-bust; cups run generous.
30F
Glamorise
US
US full-figure; true to size.
30G
SHEFIT
US
Adjustable XS-6Luxe sizing rather than standard band/cup; size by the brand chart.
30G
b.tempt'd
US
Wacoal-family fit DNA; runs true to US sizing, lighter construction.
30G
Kindred Bravely
US
Uses XS-XXL nursing/maternity sizing rather than band/cup; size by the brand chart.
30G
ENELL
US
Uses numeric high-impact sizing (00-8) rather than band/cup; size by the brand chart.
30G
Natori
US
Cups run small; consider sizing up.
30G
Chantelle
EU
French sizing; cups run small.
30G
Bali
US
Bands run loose; consider sizing down.
28G
Playtex
US
Bands run large; size down in band.
28G
Maidenform
US
Generally true to size.
30G
Vanity Fair
US
Bands run slightly loose.
30G
Calvin Klein
US
Bands run slightly snug.
30G
Victoria's Secret
US
Cups run very small; size up a full cup.
30H
Fantasie
UK
UK sizing; consistent fit.
30F
Curvy Kate
UK
UK sizing; bands run firm.
30F
Gossard
UK
UK sizing; classic fit.
30F
Pour Moi
UK
UK sizing; budget-friendly.
30F
Simone Perele
EU
French luxury; cups run small.
30G
PrimaDonna
EU
Belgian luxury; true EU sizing.
30G
Marie Jo
EU
Belgian; consistent fit.
30G
Triumph
EU
German; bands slightly generous.
30G
Anita
EU
German; strong post-surgery range.
30G
Brooks
US
Compression sports style; may run snug.
30G
Under Armour
US
Compression fit runs generous; XS-XL sizing rather than band/cup; size by the brand chart.
30G
Nike
US
Generous fit; XS-XL sizing rather than band/cup; size by the brand chart.
30G
Goddess
UK
UK sizing; strong plus-size range.
30F
Cacique
US
Lane Bryant's brand; bands run generous.
30G
Torrid
US
Plus-focused; bands run large.
30G

Common questions

30G conversion questions

What is a 30G in Victoria's Secret?
Victoria's Secret cups run about a full cup small, so a standard US 30G usually needs a 30H there. If you already wear a 30G in Victoria's Secret, your size in a true-to-size brand is likely a cup smaller.
Which brands keep a 30G the same?
In true-to-size brands a US 30G stays a 30G: Wacoal, Panache, Glamorise, b.tempt'd, Maidenform, Fantasie, Gossard, Pour Moi, PrimaDonna, Marie Jo, Anita, Goddess. Fit can still vary by style, so treat the label as the starting point.
Do UK brands size a 30G differently from US brands?
UK brands label cups in a different sequence above D (D, DD, E, F, FF, G), so the same letters can mean different volumes. In a true-to-size UK brand like Panache, a US 30G is a 30F; the band number stays the same.
What size replaces a 30G in brands that don't use cup sizes?
SHEFIT, Kindred Bravely, ENELL, Under Armour, Nike size by their own charts (XS-XL or numeric) instead of band/cup, so a 30G doesn't carry over directly. Start from each brand's chart with your underbust and bust measurements.