Size conversion
What Is a 32B in Other Brands?
Bra sizes are not standardized: the same label means different things brand to brand, so your 32B is a starting point, not a fixed size. A US 32B usually needs a 32C in Victoria’s Secret, maps to a 32B in a true-to-size UK brand like Panache, and stays a 32B in Wacoal.
Your 32B in Victoria's Secret
32C
Cups run a full cup small, so size up
Your 32B in Panache
32B
True-to-size UK sizing
Your 32B in Wacoal
32B
True to size, year after year
Every brand we track
Your 32B, brand by brand
Grouped by the sizing system each brand labels its cups in. Brands we stock link to their full lineup.
US
US-sized brands
| Brand | How it runs | Your 32B → |
|---|---|---|
| ThirdLovein stock | cups run generous | 32B |
| Wacoalin stock | true to size | 32B |
| Glamorisein stock | true to size | 32B |
| SHEFITin stock | - | Adjustable XS-6Luxe sizing rather than standard band/cup; size by the brand chart. |
| b.tempt'din stock | true to size | 32B |
| Kindred Bravelyin stock | - | Uses XS-XXL nursing/maternity sizing rather than band/cup; size by the brand chart. |
| ENELLin stock | - | Uses numeric high-impact sizing (00-8) rather than band/cup; size by the brand chart. |
| Natori | cups run small | 32B |
| Bali | band runs large | 30B |
| Playtex | band runs large | 30B |
| Maidenform | true to size | 32B |
| Vanity Fair | band runs large | 32B |
| Calvin Klein | band runs small | 32B |
| Victoria's Secret | cups run small | 32C |
| Brooks | band runs small | 32B |
| Under Armour | - | Compression fit runs generous; XS-XL sizing rather than band/cup; size by the brand chart. |
| Nike | - | Generous fit; XS-XL sizing rather than band/cup; size by the brand chart. |
| Cacique | band runs large | 32B |
| Torrid | band runs large | 32B |
UK
UK-sized brands (cups run D, DD, E, F, FF, G...)
EU
EU-sized brands
| Brand | How it runs | Your 32B → |
|---|---|---|
| Chantelle | cups run small | 32B |
| Simone Perele | cups run small | 32B |
| PrimaDonna | true to size | 32B |
| Marie Jo | true to size | 32B |
| Triumph | band runs large | 32B |
| Anita | true to size | 32B |
Translations are guidance from cross-brand fit data, not a guarantee - fit also depends on breast shape and style. Cross-brand offset data v1-2026-05-28.
In stock now
Shop 32B now
Real bras we track in stock in 32B, with live prices.
Freya
Starlight Molded Bra: Caramel
$72.00View →
Freya
Starlight Molded Bra: Black
$72.00View →
Freya
Idol Molded Balcony Bra: Coffee Roast
$72.00View →
Freya
Idol Molded Balcony Bra: Cinnamon
$72.00View →
Freya
Deco Moulded Plunge Molded Plunge Bra: Nude
$69.00View →
Freya
Deco Moulded Plunge Molded Plunge Bra: Black
$69.00View →
Freya
Deco U W Moulded Strapless Molded Strapless Bra: Nude
$74.00View →
Freya
Deco U W Moulded Strapless Molded Strapless Bra: Black
$74.00View →
32B sister sizes
Sister sizes hold the same cup volume on a different band. If the 32B cup fits but the band doesn’t, try:
Interactive
Try your own size
Not a 32B? Enter any size to see it in every brand. Your size never leaves your browser.
Brand Size Translator
Find your size across different brands
32B
Why sizes vary: Each brand uses different patterns, materials, and fit philosophies. A 34DD in Victoria's Secret fits differently than a 34DD in Panache.
ThirdLove
US
Half-cup sizing available; cups run slightly generous.
32B
Wacoal
US
True to size; consistent fit across decades.
32B
Panache
UK
UK sizing; true to size, consistent year over year.
32B
Freya
UK
UK sizing; bands run snug.
32B
Elomi
UK
UK plus-size full-bust; cups run generous.
32B
Glamorise
US
US full-figure; true to size.
32B
SHEFIT
US
Adjustable XS-6Luxe sizing rather than standard band/cup; size by the brand chart.
32B
b.tempt'd
US
Wacoal-family fit DNA; runs true to US sizing, lighter construction.
32B
Kindred Bravely
US
Uses XS-XXL nursing/maternity sizing rather than band/cup; size by the brand chart.
32B
ENELL
US
Uses numeric high-impact sizing (00-8) rather than band/cup; size by the brand chart.
32B
Natori
US
Cups run small; consider sizing up.
32B
Chantelle
EU
French sizing; cups run small.
32B
Bali
US
Bands run loose; consider sizing down.
30B
Playtex
US
Bands run large; size down in band.
30B
Maidenform
US
Generally true to size.
32B
Vanity Fair
US
Bands run slightly loose.
32B
Calvin Klein
US
Bands run slightly snug.
32B
Victoria's Secret
US
Cups run very small; size up a full cup.
32C
Fantasie
UK
UK sizing; consistent fit.
32B
Curvy Kate
UK
UK sizing; bands run firm.
32B
Gossard
UK
UK sizing; classic fit.
32B
Pour Moi
UK
UK sizing; budget-friendly.
32B
Simone Perele
EU
French luxury; cups run small.
32B
PrimaDonna
EU
Belgian luxury; true EU sizing.
32B
Marie Jo
EU
Belgian; consistent fit.
32B
Triumph
EU
German; bands slightly generous.
32B
Anita
EU
German; strong post-surgery range.
32B
Brooks
US
Compression sports style; may run snug.
32B
Under Armour
US
Compression fit runs generous; XS-XL sizing rather than band/cup; size by the brand chart.
32B
Nike
US
Generous fit; XS-XL sizing rather than band/cup; size by the brand chart.
32B
Goddess
UK
UK sizing; strong plus-size range.
32B
Cacique
US
Lane Bryant's brand; bands run generous.
32B
Torrid
US
Plus-focused; bands run large.
32B
Common questions
32B conversion questions
- What is a 32B in Victoria's Secret?
- Victoria's Secret cups run about a full cup small, so a standard US 32B usually needs a 32C there. If you already wear a 32B in Victoria's Secret, your size in a true-to-size brand is likely a cup smaller.
- Which brands keep a 32B the same?
- In true-to-size brands a US 32B stays a 32B: Wacoal, Panache, Glamorise, b.tempt'd, Maidenform, Fantasie, Gossard, Pour Moi, PrimaDonna, Marie Jo, Anita, Goddess. Fit can still vary by style, so treat the label as the starting point.
- Do UK brands size a 32B differently from US brands?
- UK brands label cups in a different sequence above D (D, DD, E, F, FF, G), so the same letters can mean different volumes. In a true-to-size UK brand like Panache, a US 32B is a 32B; the band number stays the same.
- What size replaces a 32B in brands that don't use cup sizes?
- SHEFIT, Kindred Bravely, ENELL, Under Armour, Nike size by their own charts (XS-XL or numeric) instead of band/cup, so a 32B doesn't carry over directly. Start from each brand's chart with your underbust and bust measurements.