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Size conversion

What Is a 32C in Other Brands?

Bra sizes are not standardized: the same label means different things brand to brand, so your 32C is a starting point, not a fixed size. A US 32C usually needs a 32D in Victoria’s Secret, maps to a 32C in a true-to-size UK brand like Panache, and stays a 32C in Wacoal.

Your 32C in Victoria's Secret

32D

Cups run a full cup small, so size up

Your 32C in Panache

32C

True-to-size UK sizing

Your 32C in Wacoal

32C

True to size, year after year

Every brand we track

Your 32C, brand by brand

Grouped by the sizing system each brand labels its cups in. Brands we stock link to their full lineup.

US

US-sized brands

BrandHow it runsYour 32C
ThirdLovein stockcups run generous32C
Wacoalin stocktrue to size32C
Glamorisein stocktrue to size32C
SHEFITin stock-Adjustable XS-6Luxe sizing rather than standard band/cup; size by the brand chart.
b.tempt'din stocktrue to size32C
Kindred Bravelyin stock-Uses XS-XXL nursing/maternity sizing rather than band/cup; size by the brand chart.
ENELLin stock-Uses numeric high-impact sizing (00-8) rather than band/cup; size by the brand chart.
Natoricups run small32C
Baliband runs large30C
Playtexband runs large30C
Maidenformtrue to size32C
Vanity Fairband runs large32C
Calvin Kleinband runs small32C
Victoria's Secretcups run small32D
Brooksband runs small32C
Under Armour-Compression fit runs generous; XS-XL sizing rather than band/cup; size by the brand chart.
Nike-Generous fit; XS-XL sizing rather than band/cup; size by the brand chart.
Caciqueband runs large32C
Torridband runs large32C
UK

UK-sized brands (cups run D, DD, E, F, FF, G...)

BrandHow it runsYour 32C
Panachein stocktrue to size32C
Freyain stockband runs small32C
Elomiin stockcups run generous32C
Fantasiein stocktrue to size32C
Curvy Kateband runs small32C
Gossardtrue to size32C
Pour Moitrue to size32C
Goddesstrue to size32C
EU

EU-sized brands

BrandHow it runsYour 32C
Chantellecups run small32C
Simone Perelecups run small32C
PrimaDonnatrue to size32C
Marie Jotrue to size32C
Triumphband runs large32C
Anitatrue to size32C

Translations are guidance from cross-brand fit data, not a guarantee - fit also depends on breast shape and style. Cross-brand offset data v1-2026-05-28.

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32C sister sizes

Sister sizes hold the same cup volume on a different band. If the 32C cup fits but the band doesn’t, try:

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Brand Size Translator

Find your size across different brands

32C
Why sizes vary: Each brand uses different patterns, materials, and fit philosophies. A 34DD in Victoria's Secret fits differently than a 34DD in Panache.
ThirdLove
US
Half-cup sizing available; cups run slightly generous.
32C
Wacoal
US
True to size; consistent fit across decades.
32C
Panache
UK
UK sizing; true to size, consistent year over year.
32C
Freya
UK
UK sizing; bands run snug.
32C
Elomi
UK
UK plus-size full-bust; cups run generous.
32C
Glamorise
US
US full-figure; true to size.
32C
SHEFIT
US
Adjustable XS-6Luxe sizing rather than standard band/cup; size by the brand chart.
32C
b.tempt'd
US
Wacoal-family fit DNA; runs true to US sizing, lighter construction.
32C
Kindred Bravely
US
Uses XS-XXL nursing/maternity sizing rather than band/cup; size by the brand chart.
32C
ENELL
US
Uses numeric high-impact sizing (00-8) rather than band/cup; size by the brand chart.
32C
Natori
US
Cups run small; consider sizing up.
32C
Chantelle
EU
French sizing; cups run small.
32C
Bali
US
Bands run loose; consider sizing down.
30C
Playtex
US
Bands run large; size down in band.
30C
Maidenform
US
Generally true to size.
32C
Vanity Fair
US
Bands run slightly loose.
32C
Calvin Klein
US
Bands run slightly snug.
32C
Victoria's Secret
US
Cups run very small; size up a full cup.
32D
Fantasie
UK
UK sizing; consistent fit.
32C
Curvy Kate
UK
UK sizing; bands run firm.
32C
Gossard
UK
UK sizing; classic fit.
32C
Pour Moi
UK
UK sizing; budget-friendly.
32C
Simone Perele
EU
French luxury; cups run small.
32C
PrimaDonna
EU
Belgian luxury; true EU sizing.
32C
Marie Jo
EU
Belgian; consistent fit.
32C
Triumph
EU
German; bands slightly generous.
32C
Anita
EU
German; strong post-surgery range.
32C
Brooks
US
Compression sports style; may run snug.
32C
Under Armour
US
Compression fit runs generous; XS-XL sizing rather than band/cup; size by the brand chart.
32C
Nike
US
Generous fit; XS-XL sizing rather than band/cup; size by the brand chart.
32C
Goddess
UK
UK sizing; strong plus-size range.
32C
Cacique
US
Lane Bryant's brand; bands run generous.
32C
Torrid
US
Plus-focused; bands run large.
32C

Common questions

32C conversion questions

What is a 32C in Victoria's Secret?
Victoria's Secret cups run about a full cup small, so a standard US 32C usually needs a 32D there. If you already wear a 32C in Victoria's Secret, your size in a true-to-size brand is likely a cup smaller.
Which brands keep a 32C the same?
In true-to-size brands a US 32C stays a 32C: Wacoal, Panache, Glamorise, b.tempt'd, Maidenform, Fantasie, Gossard, Pour Moi, PrimaDonna, Marie Jo, Anita, Goddess. Fit can still vary by style, so treat the label as the starting point.
Do UK brands size a 32C differently from US brands?
UK brands label cups in a different sequence above D (D, DD, E, F, FF, G), so the same letters can mean different volumes. In a true-to-size UK brand like Panache, a US 32C is a 32C; the band number stays the same.
What size replaces a 32C in brands that don't use cup sizes?
SHEFIT, Kindred Bravely, ENELL, Under Armour, Nike size by their own charts (XS-XL or numeric) instead of band/cup, so a 32C doesn't carry over directly. Start from each brand's chart with your underbust and bust measurements.