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Size conversion

What Is a 36C in Other Brands?

Bra sizes are not standardized: the same label means different things brand to brand, so your 36C is a starting point, not a fixed size. A US 36C usually needs a 36D in Victoria’s Secret, maps to a 36C in a true-to-size UK brand like Panache, and stays a 36C in Wacoal.

Your 36C in Victoria's Secret

36D

Cups run a full cup small, so size up

Your 36C in Panache

36C

True-to-size UK sizing

Your 36C in Wacoal

36C

True to size, year after year

Every brand we track

Your 36C, brand by brand

Grouped by the sizing system each brand labels its cups in. Brands we stock link to their full lineup.

US

US-sized brands

BrandHow it runsYour 36C
ThirdLovein stockcups run generous36C
Wacoalin stocktrue to size36C
Glamorisein stocktrue to size36C
SHEFITin stock-Adjustable XS-6Luxe sizing rather than standard band/cup; size by the brand chart.
b.tempt'din stocktrue to size36C
Kindred Bravelyin stock-Uses XS-XXL nursing/maternity sizing rather than band/cup; size by the brand chart.
ENELLin stock-Uses numeric high-impact sizing (00-8) rather than band/cup; size by the brand chart.
Natoricups run small36C
Baliband runs large34C
Playtexband runs large34C
Maidenformtrue to size36C
Vanity Fairband runs large36C
Calvin Kleinband runs small36C
Victoria's Secretcups run small36D
Brooksband runs small36C
Under Armour-Compression fit runs generous; XS-XL sizing rather than band/cup; size by the brand chart.
Nike-Generous fit; XS-XL sizing rather than band/cup; size by the brand chart.
Caciqueband runs large36C
Torridband runs large36C
UK

UK-sized brands (cups run D, DD, E, F, FF, G...)

BrandHow it runsYour 36C
Panachein stocktrue to size36C
Freyain stockband runs small36C
Elomiin stockcups run generous36C
Fantasiein stocktrue to size36C
Curvy Kateband runs small36C
Gossardtrue to size36C
Pour Moitrue to size36C
Goddesstrue to size36C
EU

EU-sized brands

BrandHow it runsYour 36C
Chantellecups run small36C
Simone Perelecups run small36C
PrimaDonnatrue to size36C
Marie Jotrue to size36C
Triumphband runs large36C
Anitatrue to size36C

Translations are guidance from cross-brand fit data, not a guarantee - fit also depends on breast shape and style. Cross-brand offset data v1-2026-05-28.

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36C sister sizes

Sister sizes hold the same cup volume on a different band. If the 36C cup fits but the band doesn’t, try:

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Brand Size Translator

Find your size across different brands

36C
Why sizes vary: Each brand uses different patterns, materials, and fit philosophies. A 34DD in Victoria's Secret fits differently than a 34DD in Panache.
ThirdLove
US
Half-cup sizing available; cups run slightly generous.
36C
Wacoal
US
True to size; consistent fit across decades.
36C
Panache
UK
UK sizing; true to size, consistent year over year.
36C
Freya
UK
UK sizing; bands run snug.
36C
Elomi
UK
UK plus-size full-bust; cups run generous.
36C
Glamorise
US
US full-figure; true to size.
36C
SHEFIT
US
Adjustable XS-6Luxe sizing rather than standard band/cup; size by the brand chart.
36C
b.tempt'd
US
Wacoal-family fit DNA; runs true to US sizing, lighter construction.
36C
Kindred Bravely
US
Uses XS-XXL nursing/maternity sizing rather than band/cup; size by the brand chart.
36C
ENELL
US
Uses numeric high-impact sizing (00-8) rather than band/cup; size by the brand chart.
36C
Natori
US
Cups run small; consider sizing up.
36C
Chantelle
EU
French sizing; cups run small.
36C
Bali
US
Bands run loose; consider sizing down.
34C
Playtex
US
Bands run large; size down in band.
34C
Maidenform
US
Generally true to size.
36C
Vanity Fair
US
Bands run slightly loose.
36C
Calvin Klein
US
Bands run slightly snug.
36C
Victoria's Secret
US
Cups run very small; size up a full cup.
36D
Fantasie
UK
UK sizing; consistent fit.
36C
Curvy Kate
UK
UK sizing; bands run firm.
36C
Gossard
UK
UK sizing; classic fit.
36C
Pour Moi
UK
UK sizing; budget-friendly.
36C
Simone Perele
EU
French luxury; cups run small.
36C
PrimaDonna
EU
Belgian luxury; true EU sizing.
36C
Marie Jo
EU
Belgian; consistent fit.
36C
Triumph
EU
German; bands slightly generous.
36C
Anita
EU
German; strong post-surgery range.
36C
Brooks
US
Compression sports style; may run snug.
36C
Under Armour
US
Compression fit runs generous; XS-XL sizing rather than band/cup; size by the brand chart.
36C
Nike
US
Generous fit; XS-XL sizing rather than band/cup; size by the brand chart.
36C
Goddess
UK
UK sizing; strong plus-size range.
36C
Cacique
US
Lane Bryant's brand; bands run generous.
36C
Torrid
US
Plus-focused; bands run large.
36C

Common questions

36C conversion questions

What is a 36C in Victoria's Secret?
Victoria's Secret cups run about a full cup small, so a standard US 36C usually needs a 36D there. If you already wear a 36C in Victoria's Secret, your size in a true-to-size brand is likely a cup smaller.
Which brands keep a 36C the same?
In true-to-size brands a US 36C stays a 36C: Wacoal, Panache, Glamorise, b.tempt'd, Maidenform, Fantasie, Gossard, Pour Moi, PrimaDonna, Marie Jo, Anita, Goddess. Fit can still vary by style, so treat the label as the starting point.
Do UK brands size a 36C differently from US brands?
UK brands label cups in a different sequence above D (D, DD, E, F, FF, G), so the same letters can mean different volumes. In a true-to-size UK brand like Panache, a US 36C is a 36C; the band number stays the same.
What size replaces a 36C in brands that don't use cup sizes?
SHEFIT, Kindred Bravely, ENELL, Under Armour, Nike size by their own charts (XS-XL or numeric) instead of band/cup, so a 36C doesn't carry over directly. Start from each brand's chart with your underbust and bust measurements.