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Size conversion

What Is a 36D in Other Brands?

Bra sizes are not standardized: the same label means different things brand to brand, so your 36D is a starting point, not a fixed size. A US 36D usually needs a 36DD in Victoria’s Secret, maps to a 36D in a true-to-size UK brand like Panache, and stays a 36D in Wacoal.

Your 36D in Victoria's Secret

36DD

Cups run a full cup small, so size up

Your 36D in Panache

36D

True-to-size UK sizing

Your 36D in Wacoal

36D

True to size, year after year

Every brand we track

Your 36D, brand by brand

Grouped by the sizing system each brand labels its cups in. Brands we stock link to their full lineup.

US

US-sized brands

BrandHow it runsYour 36D
ThirdLovein stockcups run generous36D
Wacoalin stocktrue to size36D
Glamorisein stocktrue to size36D
SHEFITin stock-Adjustable XS-6Luxe sizing rather than standard band/cup; size by the brand chart.
b.tempt'din stocktrue to size36D
Kindred Bravelyin stock-Uses XS-XXL nursing/maternity sizing rather than band/cup; size by the brand chart.
ENELLin stock-Uses numeric high-impact sizing (00-8) rather than band/cup; size by the brand chart.
Natoricups run small36D
Baliband runs large34D
Playtexband runs large34D
Maidenformtrue to size36D
Vanity Fairband runs large36D
Calvin Kleinband runs small36D
Victoria's Secretcups run small36DD
Brooksband runs small36D
Under Armour-Compression fit runs generous; XS-XL sizing rather than band/cup; size by the brand chart.
Nike-Generous fit; XS-XL sizing rather than band/cup; size by the brand chart.
Caciqueband runs large36D
Torridband runs large36D
UK

UK-sized brands (cups run D, DD, E, F, FF, G...)

BrandHow it runsYour 36D
Panachein stocktrue to size36D
Freyain stockband runs small36D
Elomiin stockcups run generous36D
Fantasiein stocktrue to size36D
Curvy Kateband runs small36D
Gossardtrue to size36D
Pour Moitrue to size36D
Goddesstrue to size36D
EU

EU-sized brands

BrandHow it runsYour 36D
Chantellecups run small36D
Simone Perelecups run small36D
PrimaDonnatrue to size36D
Marie Jotrue to size36D
Triumphband runs large36D
Anitatrue to size36D

Translations are guidance from cross-brand fit data, not a guarantee - fit also depends on breast shape and style. Cross-brand offset data v1-2026-05-28.

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36D sister sizes

Sister sizes hold the same cup volume on a different band. If the 36D cup fits but the band doesn’t, try:

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Brand Size Translator

Find your size across different brands

36D
Why sizes vary: Each brand uses different patterns, materials, and fit philosophies. A 34DD in Victoria's Secret fits differently than a 34DD in Panache.
ThirdLove
US
Half-cup sizing available; cups run slightly generous.
36D
Wacoal
US
True to size; consistent fit across decades.
36D
Panache
UK
UK sizing; true to size, consistent year over year.
36D
Freya
UK
UK sizing; bands run snug.
36D
Elomi
UK
UK plus-size full-bust; cups run generous.
36D
Glamorise
US
US full-figure; true to size.
36D
SHEFIT
US
Adjustable XS-6Luxe sizing rather than standard band/cup; size by the brand chart.
36D
b.tempt'd
US
Wacoal-family fit DNA; runs true to US sizing, lighter construction.
36D
Kindred Bravely
US
Uses XS-XXL nursing/maternity sizing rather than band/cup; size by the brand chart.
36D
ENELL
US
Uses numeric high-impact sizing (00-8) rather than band/cup; size by the brand chart.
36D
Natori
US
Cups run small; consider sizing up.
36D
Chantelle
EU
French sizing; cups run small.
36D
Bali
US
Bands run loose; consider sizing down.
34D
Playtex
US
Bands run large; size down in band.
34D
Maidenform
US
Generally true to size.
36D
Vanity Fair
US
Bands run slightly loose.
36D
Calvin Klein
US
Bands run slightly snug.
36D
Victoria's Secret
US
Cups run very small; size up a full cup.
36DD
Fantasie
UK
UK sizing; consistent fit.
36D
Curvy Kate
UK
UK sizing; bands run firm.
36D
Gossard
UK
UK sizing; classic fit.
36D
Pour Moi
UK
UK sizing; budget-friendly.
36D
Simone Perele
EU
French luxury; cups run small.
36D
PrimaDonna
EU
Belgian luxury; true EU sizing.
36D
Marie Jo
EU
Belgian; consistent fit.
36D
Triumph
EU
German; bands slightly generous.
36D
Anita
EU
German; strong post-surgery range.
36D
Brooks
US
Compression sports style; may run snug.
36D
Under Armour
US
Compression fit runs generous; XS-XL sizing rather than band/cup; size by the brand chart.
36D
Nike
US
Generous fit; XS-XL sizing rather than band/cup; size by the brand chart.
36D
Goddess
UK
UK sizing; strong plus-size range.
36D
Cacique
US
Lane Bryant's brand; bands run generous.
36D
Torrid
US
Plus-focused; bands run large.
36D

Common questions

36D conversion questions

What is a 36D in Victoria's Secret?
Victoria's Secret cups run about a full cup small, so a standard US 36D usually needs a 36DD there. If you already wear a 36D in Victoria's Secret, your size in a true-to-size brand is likely a cup smaller.
Which brands keep a 36D the same?
In true-to-size brands a US 36D stays a 36D: Wacoal, Panache, Glamorise, b.tempt'd, Maidenform, Fantasie, Gossard, Pour Moi, PrimaDonna, Marie Jo, Anita, Goddess. Fit can still vary by style, so treat the label as the starting point.
Do UK brands size a 36D differently from US brands?
UK brands label cups in a different sequence above D (D, DD, E, F, FF, G), so the same letters can mean different volumes. In a true-to-size UK brand like Panache, a US 36D is a 36D; the band number stays the same.
What size replaces a 36D in brands that don't use cup sizes?
SHEFIT, Kindred Bravely, ENELL, Under Armour, Nike size by their own charts (XS-XL or numeric) instead of band/cup, so a 36D doesn't carry over directly. Start from each brand's chart with your underbust and bust measurements.