Is a 40H the same in every brand?

No - a 40H isn't identical across brands, because brands use different sizing systems and cup depths. Here's how a standard US 40H translates in the brands we track: ThirdLove 40H, Wacoal 40H, Panache 40FF, Bravissimo 40FF, Freya 40FF, Elomi 40FF, Glamorise 40H, b.tempt'd 40H, Fantasie 40FF. SHEFIT, Kindred Bravely, ENELL size by their own chart instead of band/cup.

What are the sister sizes for 40H?

40H's sister sizes — same cup volume, different band — are 38I and 42G. Try a sister size if the band feels too tight or loose but the cup still fits.

40H Bras

What is a 40H in other brands?

610 bras tracked in 40H · 8 brands · See all H cup

Brands: Bravissimo, Elomi, Fantasie, Freya, Glamorise, Panache, ThirdLove, Wacoal

Your 40H across brands

A 40H isn’t the same in every brand. Here’s how a standard US 40H translates across the brands we track — and how each one runs.

Brand	How it runs	Your 40H →
ThirdLove	cups run generous	40H
Wacoal	true to size	40H
Panache	true to size	40FF
Bravissimo	true to size	40FF

What is a 40H in other brands? See all 30+ brands →

Editorial buying guide

Read the 40H buying guide

Top picks, sister sizes, and how to spot a good 40H fit.

Read →

Sister sizes

38I 42G What are sister sizes?

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Your 40H across brands

Millie Bra - Bright Blue

Esmae Bra - White

Amelia Flourish Bra - Blue Multi

Millie Bra - Neon Coral

Amelia Floral Bra - Multi

Indie Bra - White

Millie Bra - Ivory

Esmae Bra - Black

Millie Floral Bra - Sage Green

Dana Front Fastening Bra - White

Millie Bra - Purple

Millie Bra - Caramel

Ultimate Comfort Bra - Dusky Blue

Ultimate Comfort Bra - Black

Millie Bra - Neon Pink

Ultimate Comfort Bra - Blush

Millie Floral Bra - Heather

Millie Bra - Blush Pink

Millie Bra - Denim Blue

Esme Balcony Bra - Mocha Animal

Esme Balcony Bra - Black Animal

Ana Nursing Bra - Vintage

Lauren Plunge Bikini Top - Black

Lauren Plunge Bikini Top - Cobalt

Amara Full Cup Bra - Honey

Lauren Plunge Bikini Top - Red

Freedom Non Wired Sports Bra - Black/Chalk

Aspen High Impact Sports Bra - Black

Apollo Sports Bra - Lilac

Apollo Sports Bra - Teal/Pink

Una Bra - Cornflower Blue

Hettie Bra - Beige

The Shoulder Ease Bra - White

Hettie Bliss Bra - Black Multi

Lacey Bra - Cobalt

Lacey Floral Bra - Cobalt

Nursing Ultimate Comfort Bra - Dusky Blue

Esi Bra - Red Multi

Esi Bra - Pink Multi

Gia Bra - Neon Coral

Hettie Bra - Blue / White

Esi Bra - Denim Blue

Tilly Bra - Smokey Green

Gia Bra - Red

Lacey Blossom Bra - Lilac

Posey Bra - White Multi

Una Bra - Blush Pink

Lacey Flourish Bra - Navy

Lacey Bra - Fuchsia

The Shoulder Ease Bra - Black

Hettie Bra - Black

Hettie Bra - White

Nursing Ultimate Comfort Bra - Black

Lacey Bra - Beige

Lacey Bra - Black

Lacey Bra - White

Hettie Bliss Bra - Hot Pink

Posey Bra - Black Floral

Tilly Bra - Black Multi

Power Wired Sports Bra - White