Size conversion

What Is a 48F in Other Brands?

Bra sizes are not standardized: the same label means different things brand to brand, so your 48F is a starting point, not a fixed size. A US 48F usually needs a 48G in Victoria’s Secret, maps to a 48E in a true-to-size UK brand like Panache, and stays a 48DDD in Wacoal.

Your 48F in Victoria's Secret

48G

Cups run a full cup small, so size up

Your 48F in Panache

48E

True-to-size UK sizing

Your 48F in Wacoal

48DDD

True to size, year after year

Every brand we track

Your 48F, brand by brand

Grouped by the sizing system each brand labels its cups in. Brands we stock link to their full lineup.

US

US-sized brands

BrandHow it runsYour 48F
ThirdLovein stockcups run generous48DDD
Wacoalin stocktrue to size48DDD
Glamorisein stocktrue to size48DDD
SHEFITin stock-Adjustable XS-6Luxe sizing rather than standard band/cup; size by the brand chart.
b.tempt'din stocktrue to size48DDD
Kindred Bravelyin stock-Uses XS-XXL nursing/maternity sizing rather than band/cup; size by the brand chart.
ENELLin stock-Uses numeric high-impact sizing (00-8) rather than band/cup; size by the brand chart.
Natoricups run small48DDD
Baliband runs large46DDD
Playtexband runs large46DDD
Maidenformtrue to size48DDD
Vanity Fairband runs large48DDD
Calvin Kleinband runs small48DDD
Victoria's Secretcups run small48G
Brooksband runs small48DDD
Under Armour-Compression fit runs generous; XS-XL sizing rather than band/cup; size by the brand chart.
Nike-Generous fit; XS-XL sizing rather than band/cup; size by the brand chart.
Caciqueband runs large48DDD
Torridband runs large48DDD
UK

UK-sized brands (cups run D, DD, E, F, FF, G...)

BrandHow it runsYour 48F
Panachein stocktrue to size48E
Freyain stockband runs small48E
Elomiin stockcups run generous48E
Fantasiein stocktrue to size48E
Curvy Kateband runs small48E
Gossardtrue to size48E
Pour Moitrue to size48E
Goddesstrue to size48E
EU

EU-sized brands

BrandHow it runsYour 48F
Chantellecups run small48F
Simone Perelecups run small48F
PrimaDonnatrue to size48F
Marie Jotrue to size48F
Triumphband runs large48F
Anitatrue to size48F

Translations are guidance from cross-brand fit data, not a guarantee - fit also depends on breast shape and style. Cross-brand offset data v1-2026-05-28.

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48F sister sizes

Sister sizes hold the same cup volume on a different band. If the 48F cup fits but the band doesn’t, try:

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Brand Size Translator

Find your size across different brands

48F
Why sizes vary: Each brand uses different patterns, materials, and fit philosophies. A 34DD in Victoria's Secret fits differently than a 34DD in Panache.
ThirdLove
US
Half-cup sizing available; cups run slightly generous.
48DDD
Wacoal
US
True to size; consistent fit across decades.
48DDD
Panache
UK
UK sizing; true to size, consistent year over year.
48E
Freya
UK
UK sizing; bands run snug.
48E
Elomi
UK
UK plus-size full-bust; cups run generous.
48E
Glamorise
US
US full-figure; true to size.
48DDD
SHEFIT
US
Adjustable XS-6Luxe sizing rather than standard band/cup; size by the brand chart.
48DDD
b.tempt'd
US
Wacoal-family fit DNA; runs true to US sizing, lighter construction.
48DDD
Kindred Bravely
US
Uses XS-XXL nursing/maternity sizing rather than band/cup; size by the brand chart.
48DDD
ENELL
US
Uses numeric high-impact sizing (00-8) rather than band/cup; size by the brand chart.
48DDD
Natori
US
Cups run small; consider sizing up.
48DDD
Chantelle
EU
French sizing; cups run small.
48F
Bali
US
Bands run loose; consider sizing down.
46DDD
Playtex
US
Bands run large; size down in band.
46DDD
Maidenform
US
Generally true to size.
48DDD
Vanity Fair
US
Bands run slightly loose.
48DDD
Calvin Klein
US
Bands run slightly snug.
48DDD
Victoria's Secret
US
Cups run very small; size up a full cup.
48G
Fantasie
UK
UK sizing; consistent fit.
48E
Curvy Kate
UK
UK sizing; bands run firm.
48E
Gossard
UK
UK sizing; classic fit.
48E
Pour Moi
UK
UK sizing; budget-friendly.
48E
Simone Perele
EU
French luxury; cups run small.
48F
PrimaDonna
EU
Belgian luxury; true EU sizing.
48F
Marie Jo
EU
Belgian; consistent fit.
48F
Triumph
EU
German; bands slightly generous.
48F
Anita
EU
German; strong post-surgery range.
48F
Brooks
US
Compression sports style; may run snug.
48DDD
Under Armour
US
Compression fit runs generous; XS-XL sizing rather than band/cup; size by the brand chart.
48DDD
Nike
US
Generous fit; XS-XL sizing rather than band/cup; size by the brand chart.
48DDD
Goddess
UK
UK sizing; strong plus-size range.
48E
Cacique
US
Lane Bryant's brand; bands run generous.
48DDD
Torrid
US
Plus-focused; bands run large.
48DDD

Common questions

48F conversion questions

What is a 48F in Victoria's Secret?
Victoria's Secret cups run about a full cup small, so a standard US 48F usually needs a 48G there. If you already wear a 48F in Victoria's Secret, your size in a true-to-size brand is likely a cup smaller.
Which brands keep a 48F the same?
In true-to-size brands a US 48F stays a 48F: Wacoal, Panache, Glamorise, b.tempt'd, Maidenform, Fantasie, Gossard, Pour Moi, PrimaDonna, Marie Jo, Anita, Goddess. Fit can still vary by style, so treat the label as the starting point.
Do UK brands size a 48F differently from US brands?
UK brands label cups in a different sequence above D (D, DD, E, F, FF, G), so the same letters can mean different volumes. In a true-to-size UK brand like Panache, a US 48F is a 48E; the band number stays the same.
What size replaces a 48F in brands that don't use cup sizes?
SHEFIT, Kindred Bravely, ENELL, Under Armour, Nike size by their own charts (XS-XL or numeric) instead of band/cup, so a 48F doesn't carry over directly. Start from each brand's chart with your underbust and bust measurements.