40H Bras
What is a 40H in other brands?
610 bras tracked in 40H · 8 brands · See all H cup
Brands: Bravissimo, Elomi, Fantasie, Freya, Glamorise, Panache, ThirdLove, Wacoal
Your 40H across brands
A 40H isn’t the same in every brand. Here’s how a standard US 40H translates across the brands we track — and how each one runs.
| Brand | How it runs | Your 40H → |
|---|---|---|
| ThirdLove | cups run generous | 40H |
| Wacoal | true to size | 40H |
| Panache | true to size | 40FF |
| Bravissimo | true to size | 40FF |
Editorial buying guide
Read →Read the 40H buying guide
Top picks, sister sizes, and how to spot a good 40H fit.
Sister sizes
Bravissimo
Square Neck Tank Top with Built-in Bra - Khaki
$107.00
Bravissimo
Square Neck Tank Top with Built-in Bra - Black
$107.00
Panache
Iris Balcony Tankini Top - Red Gingham
$120.00
Panache
Iris Balcony Tankini Top - Black Gingham
$120.00
Panache
Selena Plunge Tankini Top - Cobalt
$135.00
Panache
Paloma Balcony Swimsuit - Red Gingham
$135.00
Panache
Paloma Balcony Swimsuit - Black Gingham
$135.00
Panache
Rita Plunge Swimsuit - Black
$137.00
Panache
Rita Plunge Swimsuit - Cobalt
$152.00
Panache
Rita Plunge Swimsuit - Red
$152.00