Is a 40H the same in every brand?

No - a 40H isn't identical across brands, because brands use different sizing systems and cup depths. Here's how a standard US 40H translates in the brands we track: ThirdLove 40H, Wacoal 40H, Panache 40FF, Freya 40FF, Elomi 40FF, Glamorise 40H, b.tempt'd 40H, Fantasie 40FF. SHEFIT, Kindred Bravely, ENELL size by their own chart instead of band/cup.

What are the sister sizes for 40H?

40H's sister sizes — same cup volume, different band — are 38I and 42G. Try a sister size if the band feels too tight or loose but the cup still fits.

40H Bras

What is a 40H in other brands?

611 bras tracked in 40H · 8 brands · See all H cup

Brands: Bravissimo, Elomi, Fantasie, Freya, Glamorise, Panache, ThirdLove, Wacoal

Your 40H across brands

A 40H isn’t the same in every brand. Here’s how a standard US 40H translates across the brands we track — and how each one runs.

Brand	How it runs	Your 40H →
ThirdLove	cups run generous	40H
Wacoal	true to size	40H
Panache	true to size	40FF
Freya	band runs small	40FF

What is a 40H in other brands? See all 30+ brands →

Editorial buying guide

Read the 40H buying guide

Top picks, sister sizes, and how to spot a good 40H fit.

Read →

Sister sizes

38I 42G What are sister sizes?

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ThirdLove

24/7® Classic Uplift Plunge Bra: Black

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Organic Cloud Cotton Perfect Coverage Bra: Black

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Your 40H across brands

24/7® Classic Uplift Plunge Bra: Black

Organic Cloud Cotton Perfect Coverage Bra: Black

MagicLift Front-Closure Natural Shape Bra Black

MagicLift Front-Closure Support Bra White

MagicLift Front-Closure Support Bra Blush

Florence Bra - White/Lime

Paloma Balcony Swimsuit - Black Sand Print

Paloma Balcony Swimsuit - Navy Gingham

Paloma Balcony Swimsuit - Flutter Print

Delilah Bra - Heart Print

Melrose Bra - White

Melrose Bra - Beige

Lace Comfort WonderWire Bra Black

MagicLift Seamless Support T-Shirt Bra White

Lace Comfort WonderWire Bra Jade

MagicLift Front-Closure Racerback Bra Cafe

MagicLift Front-Closure Racerback Bra Black

MagicLift Seamless Support T-Shirt Bra Taupe

MagicLift Seamless Support T-Shirt Bra Cafe

MagicLift Seamless Support T-Shirt Bra Black

MagicLift Moisture Control Bra Gray Heather

MagicLift Moisture Control Bra Cafe Heather

MagicLift Active Support Bra Gray Heather

MagicLift Active Support Bra Cafe

MagicLift Active Support Bra White

MagicLift Active Support Bra Black

MagicLift Cotton Support Bra White

MagicLift Cotton Support Bra Cafe

MagicLift Cotton Support Bra Black

Ophelia Bra - Multi

Tango Essence Balcony Bra - Honey

Tango Essence Balcony Bra - Black

Basic Beauty Full Figure Seamless Underwire Bra: Sand

Basic Beauty Full Figure Seamless Underwire Bra: Black

Basic Beauty Full Figure Seamless Underwire Bra: Rose Brown

Front-Closure Posture Back WonderWire Bra Cafe

Front-Closure Smoothing WonderWire Bra Black

Front-Closure T-Back WonderWire Bra White

Front-Closure T-Back WonderWire Bra Cafe

Front-Closure T-Back WonderWire Bra Black

Front-Closure Cotton WonderWire Bra Silver

Front-Closure Cotton WonderWire Bra White

Front-Closure Cotton WonderWire Bra Cafe

Low Cut WonderWire Lace Bra Cafe

Low Cut WonderWire Lace Bra Black

MagicLift Seamless Firm Support Bra White

MagicLift Seamless Firm Support Bra Cafe

MagicLift Seamless Firm Support Bra Black

Etta Bra - Multi

Niya Bra - Leopard Print

Dream Full Cup Bra - Navy

Sara Bra - Navy Floral

Esther Bra - Multi Floral

Ida Bra - Black

24/7® Classic T-Shirt Bra: Soft-Pink

24/7® Classic T-Shirt Bra: Sienna

24/7® Classic T-Shirt Bra: Mocha

24/7® Classic T-Shirt Bra: Espresso

24/7® Classic T-Shirt Bra: Black

24/7® Classic Perfect Coverage Bra: Taupe